[January 22, 2002] Specifications for Publisher-Agency Communications Exchange XML (SPACE XML) "was created as the XML version of SPACE X12 which was finalized in 1997. SPACE X12 was developed by the B2B Standard Steering Committee to create standardized coding for ad insertion orders. This committee eventually developed the SPACE X12 document. The document was written to create specifications for ad insertion orders to eliminate much of the confusion and misinformation that can result when insertion orders are sent by fax or mail. By establishing this set of standards, any publication or agency could receive an insertion order from any source."
The purpose of SPACE XML "is to create a standard electronic format for the print/publishing supply chain. SPACE XML takes all the information that is exchanged between an ad agency, printer, and publisher, and puts it into a completely standardized electronic format. This allows the process of exchanging information to be well defined and creates a definitive way of conducting business. SPACE XML currently has standardized XML coding for the following: (1) Space reservations; (2) Insertion orders; (3) Material job tickets; (4) Change order; (5) Confirmation..." [from the web site description]
On October 30, 2001 IDEAlliance today announced that it was launching a "30-day industry comment period for the SPACE XML standard. A review copy can be downloaded at www.spacexml.info. The deadline for comments is November 30, 2001. The purpose of SPACE XML is to create a standard format for the print/publishing supply chain. SPACE XML takes the information that is exchanged between an ad agency, printer, and publisher, and puts it into a completely standardized electronic format. This allows the process of exchanging information to be well defined and creates a definitive way of conducting business. In 1994, IDEAlliance (founded as the GCA), the Digital Distribution of Advertising for Publications (DDAP) Association, and Newspaper Association of America (NAA), put together a committee to develop a standard for overall agency-to-print publisher business information exchange. This committee eventually developed the SPACE X12 document. The document was written to create specifications for ad insertion orders to eliminate much of the confusion and misinformation that can result when insertion orders are sent by fax or mail. By establishing this set of standards, any publication or agency could receive an insertion order from any source. A new IDEAlliance group, the B2B Advertising Committee, chaired by Craig Shrader, President of Intersect Technologies, is launching the XML version of SPACE X12. "Billing errors are the largest source of operation inefficiencies and waste time to resolve. 'SPACE XML has been designed to permit computer reconciliation at various points in the workflow,' said Craig Shrader. 'This will permit people to check on discrepancies before they become major problems.' This new committee was formed nearly one year ago and is comprised of ad agency printers, publishers, and software developers. XML makes this new initiative even more standardized and usable across many different platforms, allowing for greater accuracy and reliability in the insertion order process... The Magazine Publishers of America (MPA), Newspaper Association of America (NAA), and Digital Distribution of Advertising for Publication (DDAP) are among the organizations that have endorsed this new IDEAlliance recommendation..." [from the announcment]
From the IDEAlliance web site (Spectrum 2001 Conference Notes):
SPACE XML not only provides the conversion of SPACE from the old X12 EDI format, but also includes space reservations, and will later include financial billing and invoicing and other media such as online advertising. SPACE XML will help to eliminated redundant human checking and double checking of business communications and instructions, and will also help minimize phone calls and faxing to double check everything. This double checking and the high rate of human error provide a lot potential savings -- according to the Magazine Credit Association the industry is carrying $678,000,000 in past due accounts! The cost of catching and correcting an error increases as the error moves down the chain from media planning, to ordering, to production, and through to billing.
An 80-person industry committee developed SPACE/XML. UNADI is the Universal Advertising Digital Identifier. UNADI provides a unique identifier for ad or materials for any collaborative com-merce player who does business with many partners within our industry. The number includes fields for company name, city (code), client codes, date (month/year), revision codes and a unique identifier. The combination isn't just unique; it also provides the basis for account management, job tracking, and asset management. UNADI numbering system can be accessed via a public web page or via an API that de-velopers can use to embed UNADI numbering and usage into their own systems.
The SPACEXML.info web site is maintained by Intersect Technologies, Inc.
References:
- SPACE/ XML website via IDEAlliance
- SPACE XML web site [Earlier published URL]
- SPACE XML Schema (text only). The 2001 draft schema is presented as a series of elements with prose description and links to 'children' subelements, if any. From http://www.spacexml.info/member/schema.asp.
- SPACE XML Vocabulary Mapping (text only). In the HTML version, links will direct you to the corresponding controlled vocabulary; italicized links will direct you to the first instance of the element which contains the vocabulary mapping. From http://www.spacexml.info/member/vocab.asp
- Controlled Vocabulary Catalog (text only). [In the canonical HTML version of this document] View the Vocabulary Mapping to see where the vocabularies are used in the SPACE XML document. From http://www.spacexml.info/member/catalog.asp
- IDEAlliance, Inc.
- "SpaceXML Completes Industry Comment Period." In XML Files: The XML Magazine Issue 32 (December 2001). "The month of November [2001] is the industry comment period for the new IDEAlliance SPACE XML standard. Review copies were available at www.spacexml.info. The comment deadline was November 30, so now the group must aggregrate and resolve comments. The purpose of SpaceXML is to create a standard format for the print/publishing supply chain. SpaceXML takes the information that is exchanged between an ad agency, printer, and publisher, and puts it into a completely standardized electronic format. This allows the process of exchanging information to be well defined and creates a definitive way of conducting business. Space XML has its roots in the Digital Distribution of Advertising for Publications (DDAP). DDAP was founded in 1994..."
- "SPACE XML launched for 30-day Industry Comment Period." Announcement on October 30, 2001. [cache]
- B2B Advertising Standards SPACE XML Committe Members
- [April 30, 2002] "Space XML Notes from #4 Meeting - Invoicing." B2B Advertising Standards Committee. Chair: Craig Shrader. March 21, 2002. "The committee has voted on adding vocabularies for use in the invoice transaction. These added vocabularies are: Estimated Cost (Estimated total cost; to be added into the TotalTypes vocabulary) Partial Payment (Not making full payment; to be added into the FinancialDetails vocabulary) Acceptance (Acceptance of Data; to be added into the FunctionTypes vocabulary) Rejection (Rejection of Data; to be added into the FunctionTypes vocabulary); Issue Date (The date the data will be for sale). The fifth SPACE XML meeting is scheduled for April 26, 2002 in New York City. [cache]
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