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Context Media Supports PRISM

Context Media Pledges Support for PRISM

Context Media Reaffirms Commitment to Key Industry Open Standards Initiatives

Providence, R.I., USA. September 12, 2002.

Context Media, Inc. today announced further commitment to the adoption of open standards for managing enterprise content through its support for PRISM (Publishing Requirements for Industry Standard Metadata). The goal of open standards initiatives like PRISM is to provide customers with the freedom of choice to take advantage of multi-vendor, interoperable enterprise content management solutions.

PRISM is a key industry initiative hosted by IDEAlliance and sponsored by a group of companies who have an interest in creating and using a common metadata standard as a basic part of the content infrastructure. PRISM metadata helps automate the flow of content by providing information about the content being exchanged, including rights information, content indexes, creation and publication dates, and how specific pieces of content relate to other content. The PRISM vocabulary makes it possible for publishers to efficiently repurpose content; improve search precision for querying and data mining; automate globalization; improve process control and automation; and facilitate the management of rights and permissions.

Context Media's Interchange Suite has given enterprises the opportunity to take advantage of the full value of their content without disrupting their current workflow or replacing their current content/asset management infrastructure. Through the Interchange's foundation in open standards and XML based technologies, its extensible schema can incorporate the PRISM vocabulary in order to provide publishers with the specific tools they need to execute their crucial daily business activities. Through the Suite's tools, enterprises can quickly locate assets based on PRISM criteria, such as an item's presentation type, subject, creation date, or whether or not the organization has the necessary rights to reuse the content. Once the desired assets are identified, they can be made available to the appropriate individuals or departments to be efficiently and confidently repurposed or redistributed.

"PRISM facilitates a future in which content is shared within an organization, between diverse software systems, and between organizations with the goal of being able to use and reuse those assets quickly and confidently," said Linda Burman, PRISM Chair. "For this reason, major publishers such as Time, Inc. are standardizing on PRISM as their metadata platform. It is extremely valuable that Context Media's Interchange Suite, which can take advantage of the capabilities of the PRISM vocabularies within the content infrastructure, is implementing the standard. I'm delighted to have the active participation of Context Media in the PRISM Working Group."

"We have always relied on open standards to provide a modular framework for initiatives such as PRISM," said Dan Harple, Chairman and CEO of Context Media. "Our commitment provides the publishing industry with a software suite giving unprecedented utility for the aggregation, management and distribution of their assets -- the foundation of a true enterprise content management strategy. We are uniquely positioned to help publishers who have already adopted PRISM standards or are in the process of embracing those standards."

About Context Media, Inc.

Context Media helps unify, organize and optimize enterprise content. The company's software and solutions provide stand-alone value or complement existing content management investments to leverage content across the extended enterprise.

Context Media is headquartered in Providence, RI. Founded by former Netscape executives who brought collaborative standards to the Internet, Context Media is a privately held company funded by Lehman Brothers, New Enterprise Associates (NEA), Macromedia, Adams Capital Management (ACM), and Silicon Valley Bank.

For more information, visit Context Media's website at


PRISM, (Publishing Requirements for Industry Standard Metadata) is a key industry initiative hosted by IDEAlliance and sponsored by a group of companies who have an interest in creating and using a common metadata standard as a basic part of the content infrastructure. The group consists of publishers who are both content suppliers and consumers, software developers and integrators who are involved in content creation, management, aggregation and distribution, whether commercially or within intranet and extranet frameworks. To learn more about PRISM and the Working Group, go to


Prepared by Robin Cover for The XML Cover Pages archive. See: "Publishing Requirements for Industry Standard Metadata (PRISM)."

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