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AP MegaSports in XML

AP Digital and ScreamingMedia Partner to Upgrade and Deliver AP MegaSports News Packages With Sports Markup Language

Upgraded Packages Will be Available to Both Companies' Web and Wireless Customers and Provide Enhanced Functionality and Flexibility for Content Presentation

New York, NY, USA. April 02, 2002.

ScreamingMedia Inc., a leading provider of information management products and services, and AP Digital, a division of The Associated Press that distributes news and information to Internet and wireless customers, today announced that they have agreed to adopt and implement the SportsML format for AP MegaSports news feeds using ScreamingMedia's conversion technology.

The joint offering, AP MegaSports in XML, will be delivered to Web environments, wireless applications and other interactive platforms, to provide customers with significantly faster implementation, better customization capabilities, and enhanced functionality.

SportsML uses Extensible Markup Language (XML), to create flexible packaging of sports content. Features of AP MegaSports that SportsML will facilitate integration of include sport-specific scrolling headlines, linked content, in-progress updates, play-by-play, and more.

"Together we have adopted SportsML to give our customers greater flexibility and advanced format options, presenting us with new opportunities to serve our customers," said Thomas E. Slaughter, vice president and director of AP Digital. "We are happy to work with ScreamingMedia to enhance and deliver this SportsML news package."

The service will be rolled out over the next three months and will include headlines, stories, scores, stats, sounds and photos from all major U.S. and many world professional sports leagues, as well as top amateur and collegiate competitions. The AP MegaSports package provides sites and services with stories, scores, stats, sounds and photos 24 hours a day.

"We are proud to be working with AP Digital in delivering AP MegaSports in XML, a top-notch sports news service," said Kirk Loevner, president and CEO of ScreamingMedia. "This partnership will benefit our respective customers, who will receive exactly the information they need, in the formats they want."

SportsML is an emerging open global standard for the interchange of sports data, and is being developed by the International Press Telecommunications Council, an independent international association of the world's leading news agencies and publishers. Markup languages applied to news feeds allow for easy packaging of text stories, audio, video, photos and other multimedia content.

About ScreamingMedia

ScreamingMedia provides complete information management solutions for the enterprise. ScreamingMedia's technology powers the aggregation, integration and distribution of content into Websites, Intranets, Wireless solutions, iTV, and virtually any other platform. ScreamingMedia specializes in turnkey and custom applications for information-intensive industries, such as financial services, healthcare, technology and publishing. Serving the United States, Europe and Latin America, ScreamingMedia is headquartered in New York City and has offices in San Francisco, Coralville, Iowa, London, and Sydney, Australia through an exclusive agreement with BecomeMedia. For more information, visit ScreamingMedia's website at

About AP Digital

A division of The Associated Press, AP Digital offers news services with text, photos, audio, graphics and video on a wide variety of topics to the Web and wireless markets.

About The Associated Press

Founded in 1848, The Associated Press is the world's oldest and largest news-gathering organization, providing content to more than 15,000 news outlets with a daily reach of more than one billion people around the world. Its multimedia services are distributed by satellite and the Internet to more than 120 nations. For more information about AP Digital, call 800-AP-CALL-1 or visit For more information about The Associated Press, please visit


Sanuber Bilguvar

Fernando Ferre / Craig Konieczko AP Digital
212.621.7020 / 212.621.7322 /

Prepared by Robin Cover for The XML Cover Pages archive. See: (1) the news item, "AP MegaSports in XML Uses Sports Markup Language"; (2) references in "SportsML."

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