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PRISM 2.0 Available for Public Comment

PRISM 2.0 Specification Comment Period Begins

PRISM V2.0 Addresses Internet Content

Alexandria, VA, USA. August 02, 2007.

PRISM (Publishing Requirements for Industry Standard Metadata), an IDEAlliance Working Group, today announces the availability of the new PRISM 2.0 Specifications for industry comment. The PRISM 2.0 Specifications can be downloaded from

In 1999, IDEAlliance founded the PRISM Working Group to address the emerging requirements by publishers to utilize standardized metadata to facilitate content management and aggregation as well as to facilitate search . Since that time the PRISM metadata framework has been broadly implemented by both magazine and journal publishers. PRISM 2.0 is the first major revision in the specification since its initial release in 2001. This major revision of PRISM addresses the new requirements for publishers and media companies to deliver content in an online multimedia environment, as well as in print.

According to Lee Vetten, McGraw-Hill Business Information Group's Co-Chair of the PRISM Working Group, "PRISM 2.0 heralds a new generation for PRISM. Today's magazine publishers have made a dramatic shift to delivering eMedia-based content online as well as traditional print magazines. The development of PRISM 2.0 reflects the commitment of the PRISM Working Group to mirror today's new publishing models in the specification."

One of the major changes in PRISM 2.0 is the inclusion of a new compliance profile for PRISM XMP. Until this time, the use of PRISM metadata was limited to the XML / RDF environment. Now the new PRISM XMP profile (profile three), provides publishers with the capability to embed PRISM metadata directly into multimedia objects that are so critical to magazine publishing in the online environment.

Dianne Kennedy, IDEAlliance Vice President of Publishing Technologies comments, "Based on a series of focus groups conducted during 2006, we have undertaken an aggressive update of the PRISM Specification to address content that, for the first time, appears online before it is cast in print. In addition we have focused on extending PRISM to address many more media formants and have redesigned and enhanced our controlled vocabularies to provide for more sophisticated metadata encoding based on delivery media, presentation format and genre.

Public comments are invited from July 15, 2007 until September 15, 2007. A series of Webinar-based Spec overviews will be held during that time. See to sign up. Comments will be resolved and PRISM 2.0 will be finalized at the September PRISM meeting hosted by U.S. News and World Report in Washington, D. C.

About the PRISM Working Group

PRISM, (Publishing Requirements for Industry Standard Metadata) is an IDEAlliance (International Digital Enterprise Alliance) Working Group. The member companies are involved in content — creation, categorization, management, aggregation and distribution — both commercially and within intranet and extranet frameworks. Their interest in PRISM comes from the need for a common metadata standard as a basic part of the content infrastructure. The PRISM Working Group is open to all IDEAlliance members and includes: the Hachette Filipacchi Media, McGraw-Hill Companies, Inc., Platts, a division of The McGraw-Hill Companies, Inc., Conde Naste Publishing, Poundhill Software, Adobe Systems, Really Strategies, Time Inc., U.S. News and World Report, Factiva/Dow Jones and L.A. Burman Associates. To learn more, go to or

About IDEAlliance

IDEAlliance (International Digital Enterprise Alliance) is a not-for-profit membership organization. Its mission is to advance user-driven, cross-industry solutions for all publishing and content-related processes by developing standards, fostering business alliances, and identifying best practices. IDEAlliance has been a leader in information technology since 1966 (founded as Graphic Communications Association) having fostered the development and adoption of standards such as ADIS, DISC, GRACoL, ICE, JIFFI, Mail.dat, papiNet, PRISM, PROSE XML, SGML, SWOP and XML. Learn more about IDEAlliance at


Dianne Kennedy
Tel: +1 630-941-8197

Prepared by Robin Cover for The XML Cover Pages archive. See also "Publishing Requirements for Industry Standard Metadata (PRISM)."

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