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Pageflex Persona Supports PPML

Pageflex Releases Persona 1.5

New Release Provides Enhanced Support for PPML and VPS Output

Cambridge, MA, USA. January 08, 2002.

Pageflex, Inc. announced today the release of Pageflex Persona 1.5. Persona is Pageflex's desktop application for variable content publishing. Persona 1.5 provides improved optimization for PPML (Personalized Print Markup Language) and CreoScitex VPS (Variable Print Specification) output drivers. In addition, Persona supports other vendor specific output drivers, such as, Indigo JLYT and Xeikon Intellicache. The VPS driver for Persona is available through Xerox. PPML and all other vendor specific output drivers may be purchased separately from Pageflex.

"The release of Persona 1.5 continues to reflect Pageflex's strong commitment to supporting leading-edge open standards, such as PPML, and system-specific drivers, such as VPS," said Sang Lee, Vice President of Sales and Marketing for Pageflex. "Our customers can now take full advantage of using PPML and VPS output devices when creating world-class personalized documents with Persona."

Persona is an easy-to-use application for Microsoft Windows, which allows users to create sophisticated, personalized documents. Persona includes powerful exporting capabilities to other Pageflex applications, including Mpower and .EDIT. This provides users with a natural growth path as projects grow and become more complex.

Persona provides page layout and composition tools, including the ability to design page templates and modify composition settings, such as leading, kerning, justification, and hyphenation. Persona users can create conditional rules that determine which content is used in each copy of a document based on a database of customer profiles. Text and image containers then "flex" (resize) based on the size or orientation of the dynamic content that flows into them. In addition, surrounding containers move in concert to adjust with the change, maintaining the page design integrity. Persona is the first variable publishing solution to use XML as the intermediate data format between a profile database and the page composition process.

PPML is a new XML-based industry standard print language for high-speed production of reusable page content. It is an open, interoperable, device-independent standard that will enable the widespread use of personalized print applications. PPML was developed by the world's leading manufacturers of print technology (including Pageflex) as part of the Print on Demand Initiative (PODi); see

The VPS format is specifically designed for driving Xerox's DocuColor 2000 Series digital presses, thereby allowing these devices to operate at full engine-rated speed. Xerox is the exclusive distributor of the VPS output driver for the Xerox Production Color Printing Systems. Xerox has a non-exclusive, world-wide distribution deal with Pageflex for Persona.

About Pageflex, Inc.

Pageflex ( is the leading developer of dynamic page composition technologies for a wide variety of markets including Web-to-print, cross-media publishing, document customization and on-demand marketing. Pageflex licenses its award-winning products worldwide to Web-to-print companies, application service providers, customer relationship management (CRM) companies, print service providers, and corporations. The Company was established in 1999 as a wholly-owned subsidiary of Bitstream Inc. (

About Pageflex Persona

Pageflex Persona is a desktop application designed to produce customized business documents. It is an easy-to-use product for getting started in variable printing, while offering powerful features not found in existing variable data solutions. Persona projects easily migrate to Mpower. Persona includes drivers for PDF and PostScript output. PPML and select vendor-specific drivers are available separately.

About Pageflex Mpower

Pageflex Mpower is an enterprise solution that allows companies to dynamically create personalized pages. Driven by customer profile information entered into a Web form or database, Mpower selects custom text and graphics elements and assembles them into sophisticated business documents using flexible design templates. Mpower creates GIF and JPEG document previews and generates PostScript, PDF, and PPML output. Mpower also includes output drivers for select vendor-specific formats.


Sang Lee
Vice President of Sales and Marketing
Pageflex, Inc.
Tel: +1 (617) 520-8313

Prepared by Robin Cover for The XML Cover Pages archive. See "Personalized Print Markup Language (PPML)."

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