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adXML Discussions

OASIS Mailing lists adxml-discuss and adxml. References also to SPACE XML. Sample postings.


Subject: SPACE-XML Meeting in NYC 8/8/01
Date: Fri, 03 Aug 2001 16:44:28 -0400 (EDT) 


Excuse the delay, the details circulated in limbo for a couple of days. If 
you're in the NYC (or really up for a last minute ride on a plane), your 
invited to observe, discuss and participate in the next SPACE-XML meeting. 
This will give y'all a very clear picture of what the 
NAA/Idealliance/DDAP/MPA folks are doing. 

A word of caution: We have an incredible amount of new stuff to go through. 
After the meeting (either immediately or in a conference call) we can get the 
key people for each group together to talk about collaboration and working 
together, but that's for later, not during the meeting.

I don't have a second draft of the SPACE schema to distribute. Intersect, 
which is doing the authoring got a list a mile long of things to change, add 
and modify. They will have the document at the meeting and we'll all get to 
see it in gory detail at the same time.

The SPACE XML meeting is scheduled for August 8 in New York City starting at 
9:00 am. There's not a set ending time, but last time the meeting ended 
around 3:00 pm. The meeting will be at:

August 8, 2001  @ 9:00am
The Wall Street Journal
6th Floor
1155 Avenue of the Americas
New York, NY  10036
The Wall Street Journal Contact:
WSJ Contact:    Doug Stoughton  212 597-5613

If you wish to join us, please respond to this email by writing to Georgia 
Volakis at as to your attendance plans.  

If you have any questions, please let me know; otherwise, I'll see you on the 

The agenda follows my signature block. Thank you.

-- Jim

James E. Harvey
Media4theWorld, LLC
2111 Baldwin Ave, Suite 201
Crofton, MD 21114
Phone: (443)994-8924




-   Summary of June 28th meeting and action items

1. Action Items:

Harold Geller: (Report Please)
- Checking Appendix A positioning codes- within 30 day time frame.
- Also volunteered to supply some complicated  and typical insertion orders. 

John Iobst: 
o Will choose a Date/Time format (includes all time zones) within 2 week time 
frame. (Done)
o Look at European codings   (Done)

Sean Fitzpatrick: 
o Annotate every field                              (Done)
o Disperse the electronic copy of Space X12 to everyone.            (Done)

Jim Harvey:
o  Will contact Oasis regarding using adXML.                (Done)

Vaughn Benjamin: 
o Supply PIB codes to Intersect.                        (Done)

Doug Stoughton                              (Report Please)
o Talk to WSJ online people.                         


-   SPACEXML schema architecture and structure
-   Discuss and resolve currency issue as defined in XML Financial Schema
-   Review and finalize codes.
-   Next Steps


Subject: Followup to adXML - SPACE discussions 
From: Scott McGrath <> 
Date: Fri, 20 Jul 2001 17:32:51 -0400 

To all that responded with interest, thank you!  Please know we
keep our mailing lists for technical discussions, and while I
asked that you comment back to the list if you were interested in
further discussions, I would typically discourage such lightweight
banter from our lists.  Everyone gets too much email as it is, and
I will work to ensure that any mail you receive from an OASIS mail
list is legitimate to our organizational mission.  OASIS lists are
closed lists, we filter aggressively for spam, will remove
spammers instantly and we never make our lists available to

That said, now a quick update on what is next:
- The SPACE folks are working to make their most recent work
available on the web for review.
- We are trying to make some initial meeting plans, more to
- If you know of any companies, agency representative groups etc
that you feel may have an interest in this project, let me know.

Ultimately, the goal of these opening efforts is to bring together
a collaborative effort of users, developers and implementers to
form an OASIS Technical Committee.  The OASIS Technical Committee
process was chosen as  proven grounds for similar collaborations
that can deliver results-both technical results and adoption of
the work when completed.  Committee membership is open to all
OASIS members, OASIS membership is open to anyone wishing to
support our efforts.  The work of OASIS, the OASIS Technical
Committee process as well as descriptions of other TCs and
existing OASIS members can be found at

Stay in touch...

Scott McGrath
Member Services Manager

+1 978 667 5115  (US & Int'l Voice)
+1 978 667 5114  (US and Int'l Fax)

PO Box 455
Billerica, MA  01821


Subject: adXML collaboration opportunity 
From: Scott McGrath <> 
Date: Thu, 19 Jul 2001 19:05:14 -0400 

Greetings adXMLers,

Recall you subscribed to this mail-list to learn and discuss the
advancement of adXML.  Well, this is your chance to spread the
influence of adXML and join an effort to merge the online media
strengths of adXML with the work of another group that has been
working on other advertising media insertions.

The groups responsible for SPACE, Specifications for Publisher
Agency Communications Exchange, wish to begin discussions that may
lead to working with you and collaborating on a unified set of
standards that work for all media.  SPACE represents five years
worth of study and presents a lot of detail on the print
advertising insertion and order process. This teamed with AdXML
very well could be a great win-win situation for advertisers,
media outlets, agencies and the technology firms supporting these

Interested?  Post your positive responses and questions to

Don't know if you should care about this?  Stay tuned to the
discussions on this list.

Want to get off this list before something exciting or meaningful
to your competitive advantage happens? Send a message with the
single word "unsubscribe" in the body to:

Scott McGrath
Member Services Manager

+1 978 667 5115  (US & Int'l Voice)
+1 978 667 5114  (US and Int'l Fax)

PO Box 455
Billerica, MA  01821


Subject: Welcome to adXML at OASIS 
From: Scott McGrath <> 
Date: Mon, 02 Apr 2001 17:21:31 -0400 

Welcome to adXML at OASIS.

You have been subscribed to this discussion list by your previous
request to participate in adXML. The adXML organization is
shifting their participation to OASIS to bring a larger
perspective to their work and ensure global recognition of adXML.
You can unsubscribe from this list by following the directions at
the end of this message, but first, read further to learn more
about adXML, OASIS and the benefits of participation in this
discussion and the following OASIS Technical Committee.  Your
input to the discussion is important.

About adXML
adXML is an effort to bring the benefits of XML-enabled
platform-independent communication and e-commerce to advertising
media order placement and management.  adXML  is an XML
specification of the type of information that is passed between a
purchasing and selling agent of advertising media inventory. adXML
addresses both the worlds of online and off-line (e.g., print,
magazines, TV) advertising.

In the online world, an Internet publisher that has advertising
inventory to sell could receive an adXML document via E-mail, FTP,
or HTTP rather than via FAX in various formats. The adXML
electronic document provides the publisher with all the
information required to get the advertising up and running. In
fact, that publisher could use other Internet technology to
completely automate the processing of adXML documents.

The off-line media world gains similar benefits of open,
structured communication, the resulting machine-to-machine
communication capability and enabling technology to manage routine
communications.  adXML seeks to address the inefficiencies that
burden much of the advertising industry, and enable simple
e-commerce technology to replace the fax as the primary means to
place and manage advertising orders.

The goal of this discussion group and the following OASIS
Technical Committee is to bring together a wide collaboration of
users and technology providers to develop the adXML DTD to a point
where it reflects the needs and views of many concerned parties
across the advertising industry. The DTD will be used freely and
openly in electronic communication of advertising order placement
and management. The resulting open standard will support the use
of the Internet to communicate between platforms, systems and
people an agreement about how advertising inventory will be used.
Thus it can result in cost and time saving due to automation.

OASIS is an open, international, not-for-profit, member consortium
that builds and maintains industry-standard specifications for
interoperability.  Nearly 200 of the world's leading organizations
using and developing XML enabled e-commerce are currently members.
With this broad range of membership, OASIS offers unparalleled
access to leaders in the XML community, shared knowledge and
experience.  The OASIS technical process is designed to involve
many and prevent dominance by a few.

In working with OASIS, adXML is assured their work will be
accepted as a product of the OASIS Technical Process and therefore
be recognized and trusted.  OASIS Technical Committees gain
instant credibility with the media and their marketplace, an
important first step to widespread adoption.  By our involvement
worldwide, OASIS is adXML's advocate in reducing standards
redundancy and fragmentation.  Our goal is to bring all interested
parties together in the same discussion.  As a member of OASIS,
adXML Technical Committee members are able to collaborate with
other Technical Committees that may have an impact on their
business- Security Assertion, Business Transactions Protocol, etc.

The OASIS organization and infrastructure are supported by member
dues.  Ultimately, members of this discussion can join the OASIS
Technical Committee either as a formal committee member or as a
subscriber to the Technical Committees discussion list.  The only
requirements of participation in the OASIS Technical Committees
are to be an employee of an OASIS Member organization or an
Individual member of OASIS and, of course, to participate!

You can learn more about OASIS, the OASIS Technical Committee
Process and how to join OASIS at

Benefits of Participation
When all is  said and done, adXML will reflect the input of the
participants. As a participant, you have input into the
specification, you are close enough to ensure your product
development will work with the next specification. If having input
into the final specification is important to you, if knowing being
close enough to the process so you can guide your product
development in parallel is important, if being viewed as a major
player in this effort is important to you, than you should
participate. Anyone who can benefit from enabling electronic
communication of advertising placement has a stake in the
development and use of adXML, be that software developers or

How to Participate
Your comments and questions about adXML, i.e. how w it can be
used, what it all means, can it, will it, should it, etc . can all
be mailed to Your message
should be in plain text or html to ensure readability, with no
graphics or attachments, which confound the list server. Your mail
will be distributed to all list subscribers in a few moments.
When replying to discussion list mail, be certain to reply to the
list, so everyone on the list will have the benefit of your
comments.  Of course, you should take any comments off-line you
feel are not appropriate to the group or are off-topic.  Remember,
the goal is to produce an open standards; any submission to the
discussion list may be part of the permanent archive and/or final
open specification.  This is not the place to share proprietary
secrets or company information.  If you have any concerns in this
area, consult the OASIS Intellectual Property Rights at

How to Unsubscribe from this Discussion List
You can unsubscribe at any time from this discussion list.  Send a
message to:

in the body of the message place:


See you on the discussion list....

Scott McGrath
Member Services Manager

Organization for the Advancement of
Structured Information Standards

+1 978 667 5115  (US & Int'l Voice)
+1 978 667 5114  (US and Int'l Fax)

PO Box 455
Billerica, MA  01821


Subject: adXML and OASIS 
From: "Laura Walker: OASIS" <> 
To: adXML <> 
Date: Thu, 02 Nov 2000 23:41:21 -0500

You can drive industry standards, or you can be driven by them. It's your

OASIS, the world's largest XML interoperability consortium, invites you to
find out about a proposed initiative to develop adXML, the XML advertising
schema for on-line and off-line media. OASIS members are currently seeking
the support of companies, organizations and individuals in the advertising
industry. It's a chance to participate in the development of a data exchange
standard that will benefit the advertising community at large.

Stop by OASIS booth #2122 at adTECH next week and get more details on what
adXML means for you, or contact me directly to discuss how you can get
involved in this exciting process.

By joining OASIS, you are eligible to participate in any or all of our
technical initiatives. You can learn more about membership in OASIS, our
activities, and the benefits associated with membership at:

Laura Walker
Executive Director
P.O. Box 455
Billerica, MA 01821
Voice: +1.978.667.5115 x201


Prepared by Robin Cover for The XML Cover Pages archive. See: " XML for Advertising."

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