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Inaugural EPC Executive Symposium

Inaugural EPC Executive Symposium

September 15 - 17, 2003.  McCormick Place, Chicago, IL, USA.
Preliminary Program: Snapshot Text Version
See: Program page
Track 1 - How It Works
Track 1
Track 1 - How It Works: These sessions are designed for IT managers
whose companies will be responsible for buying, implementing and
maintaining the EPC Network; and for developers who wish to
manufacture EPC compliant technology. How does it work? What do we
need to buy? How will this affect existing systems? These sessions
will provide technical tutorials explaining what an EPC compliant
system looks like, and what it takes to build and run one.
September 16, 2003
11:45 AM - 11:50 AM  Welcome
11:50 AM - 12:05 PM  Track Keynote
12:05 PM - 12:50 PM  Hardware, Part 1: Tags
Version 1 EPC compliant tag communication protocols from design to
reference implementation
2:30 PM - 3:15 PM  Hardware, Part 2: Readers
Version 1 EPC compliant tag readers, from design to reference
3:30 PM - 4:15 PM  Software, Part 1: Middleware
Version 1 Savant compliant middleware, from design to reference
4:30 PM - 5:15 PM  Software, Part 2: Network architecture and data
The discussion will focus on Physical Mark-Up Language (PML), PML
servers, and Object Name Service.
September 17, 2003
8:30 AM - 9:15 AM  The Electronic Product Code: how it works, and
Overview of the EPC number, how it can be used, how it can work with
existing numbering schemes such as GTIN, NDC, VIN, etc
9:15 AM - 10:00 AM  Control Systems & Recipes
How EPC and PML enables various control systems including robotic
10:15 AM - 11:00 AM  The EPC-enabled safe, secure supply chain
An overview of how EPC can enable safety and security applications
from border security to food safety to pharmaceutical pedigree
11:00 AM - 11:45 AM  EPC adoption in the Department of Defense
What the Defense Department plans for EPC technology, and what other
users can learn from them
11:45 AM - 12:30 PM  Expert Panel: A safe, secure supply chain
Expert Panelists from the Food, Pharmaceutical and Mail companies
discuss what EPC means for a safer supply chain

Track 2 - How To Profit
Track 2
Track 2 - How To Profit: This track is for those attendees who want to
understand how adoption of EPC technology can make their companies
more profitable. What's the right investment strategy? How do they
calculate return? Where's the risk? The sessions will provide
illustrative business cases and applications, and enable delegates to
identify business cases for their own company.
September 16, 2003
11:45 AM - 11:50 AM  Welcome
11:50 AM - 12:05 PM  Track Keynote
12:05 PM - 12:50 PM  Overview of Applications in the Business Case
This session will serve as an overview of EPC applications and will
help attendees start thinking of how EPC can help their company
2:30 PM - 3:15 PM  Expert Perspectives, Part 1
Highlights from IBM's EPC business cases and case studies
3:30 PM - 4:15 PM  Expert Perspectives, Part 2
Highlights from Accenture's EPC business cases and case studies
4:30 PM - 5:15 PM  The Building of a Business Case
This session will teach you how to use the Center's free, web-based
calculator for a high- level view of how Auto-ID will benefit your
September 17, 2003
8:30 AM - 9:15 AM  Case Studies & Trials, 1
Business Case Lessons from the Auto-ID Center's Field Trail.
9:15 AM - 10:00 AM  Case Studies & Trials, 2: Panel
Business Case Lessons from real world early adopters.
10:15 AM - 11:00 AM  EPC in Japan: Overview
Key Japanese Auto-ID Center sponsors discuss plans and experiences
with EPC in Japan
11:00 AM - 12:30 PM  EPC adoption strategies in Japan: Panel
An overview of EPC development in Japan, with a special focus on
Japanese issues and opportunities. These sessions will provide
Japanese delegates with the opportunity to caucus on matters of
particular interest, in their native language

Track 3 - How To Deploy
Track 3
Track 3 - How To Deploy: This track focuses on business managers
developing strategy on how & if they should adopt EPC. What are the
pitfalls? What are the opportunities? What should they do first? These
sessions will provide detailed information that will help them reach a
decision and will help them persuade their organization to adopt.
September 16, 2003
11:45 AM - 11:50 AM  Welcome
11:50 AM - 12:05 PM  Track Keynote
12:05 PM - 12:50 PM  Deploying at Enterprise Scale
Is your company ready for EPC? A comprehensive look at how to assess
change readiness and get ready for change.
2:30 PM - 3:15 PM  Lessons learned in the real world, Part 1
What the Auto-ID Center's Field Trials have taught us about deployment
3:30 PM - 4:15 PM  The Deployment Challenge
Attendees will leave the session with a full understanding of what the
EPC Network is, how it will fit with their business needs and what the
key deployment issues are.
4:30 PM - 5:15 PM  Lessons Learned in the Real World, Part 2
Early implementors talk about their experiences, share war stories,
and show their scars
September 17, 2003
8:30 AM - 9:15 AM  Don't forget the public: EPC policy questions
Policy Questions and Proposals around EPC usage
9:15 AM - 10:00 AM  Support and Help
Continued support and assistance offered by Auto- ID Inc
10:15 AM - 11:00 AM  EPC in Europe: Overview
An overview of EPC development in Europe with a special focus on
European issues and opportunities. These sessions will provide
European delegates with the opportunity to discuss matters of
particular interest
11:00 AM - 12:30 PM  EPC in Europe: Developing an Adoption Program
Key European Auto-ID Center sponsors discuss plans and experiences
with EPC in Europe

Revolutionary Electronic Product Code (EPC) Technology to be Unveiled at Inaugural EPC Symposium
Sept. 15-17, 2003, at McCormick Place in Chicago
CAMBRIDGE, Mass. and SILVER SPRING, Md.  (May 13, 2003)
The Auto-ID Center, a not-for-profit global research organization
designing the technology and infrastructure for universal product
identification and tracking, headquartered at the Massachusetts
Institute of Technology (MIT) and Advanstar Communications Inc., a
worldwide business information company, announced today plans for the
first-ever EPC Symposium. The event, taking place Sept. 15-17, 2003,
at McCormick Place in Chicago, will formally launch the first platform
of the Electronic Product Code (EPC) Network developed by the Auto-ID
Center.  The Symposium will provide corporate executives with
specifications and detailed elements on how they can incorporate the
EPC Network into their supply chains.
The EPC Network allows computers to automatically identify man-made
objects--using radio frequency microchips--and track them as they flow
from the plant to distribution center to store shelves. The Auto-ID
Center's work is supported by more than 90 major companies from around
the world--representing technology, food, consumer goods, retail,
transportation, and pharmaceuticals industries, among others.
The EPC Symposium will feature three conference tracks providing in-
depth information about how the open, universal EPC network functions,
the benefits of deploying this technology, and specific details on how
organizations may prepare to begin implementation. Attendees will gain
first-hand knowledge from field test participants and researchers on
how products with EPC tags interact with each other, the manufacturer,
and the retailer to form an optimally efficient cycle of direct, real-
time supply and demand. To complement the conference portion of the
Symposium, there will also be live demonstrations and exhibits from
EPC compliant vendors.
"The EPC" Symposium will mark an important moment in the history of
computing," said Kevin Ashton, executive director, Auto ID-Center.
"For 50 years, computers have relied on human beings to get their
information. That's about to change. This event is all about computers
sensing the world around them--really for the first time."
"We're very pleased to have this opportunity to bring our renowned
technology event experience and expertise to such a major initiative,"
said Kerry Gumas, vice president of Advanstar Technology Communities.
"With support from major organizations such as the Uniform Code
Council, Procter & Gamble, and The Gillette Company, this technology
will have a profound impact on supply chain efficiencies and
dramatically change the way business transactions occur around the
Additional information on the EPC Symposium may be found at as it becomes available.
Released: Tue May 13,2003
Author: Brady Lutsko, Phyllis Kim

Prepared by Robin Cover for The XML Cover Pages archive.

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