SGML: A New Conference Focused on XML

SGML: A New Conference Focused on XML

Subject: A New Conference Focused on XML
Date: Thu, 30 Jan 1997 10:00:38 -0500
From: dthieme@printing.org
Newsgroup: comp.text.sgml
--------------------------------------------------------- To Users of SGML: Here at the Graphic Communications Association we've noticed numerous postings on the subject of XML since we conducted our SGML'96 conference in Boston last November. Due to the interest expressed at SGML'96 about XML, the President and Board of Directors of GCA have decided to offer the first conference devoted entirely to XML and how it will impact on SGML and its use with HTML. The following information is being posted (30 January 1997) in the interest of reaching the largest number of interested persons who may wish to attend GCA's XML Conference, March 10 - 12, 1997 in San Diego, California. XML: finally an easier way to gain full advantage of Web and Corporate Intranet publishing! If: HTML doesn't meet all your needs for Web publishing. HTML doesn't support structured data on intranets. SGML is proving difficult to implement for your Web/Intranet applications. SGML has been hard to cost-justify to management. If these are your problems, XML may be the solution! XML is the on-ramp to SGML, the Web and Intranet publishing! XML (Extensible Markup Language) provides the key benefits of SGML in a lightweight, easy-to-use, easy-to-implement dialect that omits many of the SGML standard's complexities, but is still 100% compliant SGML. For a decade, SGML has been recognized as the right way to solve serious publishing problems. And SGML is the right way to drive serious Web and Intranet delivery. In 1997, with the annoucement of XML, the right way is now the cheap and easy way. Conference Theme: The New Publishing Business Case: XML, SGML, and the Intranet Conference Chair: Tim Bray, Textuality, and co-editor of XML March 10-12, 1997 Mission Valley Marriott San Diego, CA The conference: * introduces the XML standard * examines where HTML is not the answer * focuses on the business case for SGML and now XML in Web and Intranet publishing * takes a look at XML's implications for the publishing industry-at-large * looks at technology to support XML, Web, and Intranet publishing * and more... Join us in San Diego, March 10-12! Find out how XML will change the way you do business on the Web and Corporate Intranets! Who should come: * End-user staff with business case responsiblity * Marketing executives for content management and Web technologies * Curious users of Web and Intranet technologies seeking a jump start on an alternative to HTML * Sales reps who have to sell the standard to sell their product Preliminary Schedule: Monday, March 10, 1997 7:30 am Registration Session 1: Tutorial: What is XML? 9:00 am The XML Standard: A Top-to-Bottom Tutorial Tim Bray, Co-editor of XML, Textuality 12:15 pm Luncheon Session 2: Progress Report and Keynote 1:30 pm Welcome Norman W. Scharpf, President, Graphic Communications Association 1:45 pm Conference Guide and XML Progress Report Tim Bray, TEXTUALITY 2:15 pm Conference Keynote: Jim Sterken, President and CEO, ARBORTEXT, Inc. 3:00 pm Break Session 3: Key Web Technologies 3:30 pm XML: Enabling Knowledge Publishing on the Web Bruce Sharpe, Vice President, Product Development, SOFTQUAD 4:15 pm Client-Centered Computing for the Web Jean Paoli, Data Product Team Manager, Internet Explorer, MICROSOFT 5:00 pm Adjourn - Reception - Software Gallery Tuesday, March 11, 1997 Session 4: Case Studies 9:00 am 10:30 am Break Session 5: Business Case and Business Integration 10:45 am The Business Case for Structured Documents on the Web Eric Severson, Principal, IBM Global Services 11:30 am Trends in Business Integration for Publishing Technologies Peter Lamb, Partner, ANDERSEN Consulting 12:15 pm Lunch Session 6: The Publishing Dimension 1:30 pm SGML-Driven Web Publishing Wes Hair, INSO Corporation 2:15 pm Implications of XML for Professional Publishing Mark Walter, Editor, The SEYBOLD Report on Internet Publishing 3:00 pm Break Session 7: Distinguished Speakers 3:30 pm Copernicus Robert McHenry, Editor-in-Chief, ENCYCLOPAEDIA BRITANNICA 4:15 pm Send-off: SGML, XML, HTML - Sorting it all out Dr. Charles F. Goldfarb, Inventor of SGML, Information Management Strategies 5:00 pm Adjourn - Software Gallery - Reception Wednesday, March 12, 1997 7:30 am Tutorial registration 9:00 am Tutorials Introduction to SGML The Eliot Kimber HyTime Quickstart(tm) Practical DSSSL Formatting Using JADE Noon Luncheon 1:30 pm Tutorials continue 5:00 pm Adjourn Tutorial Descriptions Introduction to SGML Instructor: Marco Caripichio, ISOGEN Are you considering an SGML implementation as a means of streamlining your documentation process? Are you wondering how XML differs from SGML? If yes to either of these questions, the Introduction to SGML Course is for you. Upon completion of the course, attendees will have learned the benefits and costs of SGML, who's using SGML, and if SGML is the best solution for your environment. All topics will be related to a final goal of how to perform a successful SGML implementation. SGML syntax will be avoided. Emphasis will be placed on understanding the committments placed on an organization implementing SGML. The Eliot Kimber HyTime Quickstart Instructor: Eliot Kimber, ISOGEN The Eliot Kimber HyTime Quickstart introduces the key concepts in HyTime, including hyperlinking, addressing, architectures, groves, and property sets. Upon completion of the course, students will have a better understanding of what HyTime is, what added value it provides as a standard, where it fits in relation to other standards, such as XML, and how it might apply to the challenges they face in their own use of SGML. The lecture includes many examples of HyTime documents and demonstrations of HyTime-based tools. Discussion of syntax details is avoided: the focus is on concepts. Students should have a basic understanding of SGML concepts but need not be versed in SGML syntax. Practical DSSSL Formatting Using JADE This one dat tutorial overviews the basics of formatting using the Document Style and Semantics Specification Language (DSSSL), understanding the ISO 10179 standard document, and writing a formatting script suitable for processing by JADE, James' Awesome DSSSL Engine. The principles of DSSSL, and the DSSSL Online Specification Profile with JADE extensions, are described to understand the capabilities available in the software. Many topics are covered in an introductory fashion using practical hands-on examples. The attendees are then equipped, on their own, to further explore in depth this powerful standard. Attendees are invited to download free copies of the latest copy of JADE from the ftp://ftp.jclark.com/pub/jade directory (the file naed with the largest number using the "jadew" prefix) and the Microsoft Word RTF viewer in the file ftp://ftp.microsoft.com/softlib/mslfiles/WD95VW71.EXE, and to brting their laptop system to the course for live work on the examples and exercises. REGISTRATION FORM The New Publishing Business Case: XML, SGML, and the Intranet March 10 - 12, 1997 Marriott Mission Valley San Diego, CA 92108 Registration Fees: Conference: GCA Member . . . . . . . . . . $595 US Nonmember . . . . . . $760 US Bank Transfer Fee . $25 US All registration fees must be paid at time of registration. All fees must be in U.S. Dollars. Post-conference Tutorials: (Wednesday, March 12, 1997) I will attend the following tutorial: [ ] Introduction to SGML [ ] The Eliot Kimber HyTime Quickstart [ ] Practical DSSSL Formatting Using JADE GCA Member . . . . . . . . . . $245 US Nonmember . . . . . . $360 US Bank Transfer Fee . $25 US HOTEL INFORMATION The GCA has reserved a block of rooms at the Marriott Mission Valley, 8757 Rio San Diego Drive, San Diego, CA 92108. The special rate is $105 single/double. This rate will be valid until 2/14/97 After that, rooms will be available on a space available basis at the group rate. Contact the hotel directly at 619-692-3800 (Fax: 619 692-0769) and identify yourself as a GCA/XML conference registrant to qualify for the special rate. PLEASE PRINT NAME: (as it will appear on badge) First Middle Initial Last/Surname ____________________________________________________________________________ __ Title __________________________________________________________________________ Company/Organization __________________________________________________________ Address _______________________________________ City ___________________________ State __________ Post Code/ZIP ________________ Country __________________________ Telephone ( ______ ) _________________ Fax ( ______ ) _________________ E-mail _____________________________________________________________ Payment Information Check Enclosed for __ conference__ tutorial (Make checks payable to GCA) Total $ ______ __Credit Card: __American Express __MasterCard __Visa Account Number _______________________________ Expiration Date ___ /___ Name on Card _______________________ Signature _____________________ International Monetary Transfer Bank: Crestar Bank 7818 Parham Road, Richmond, VA 23294 Acct.# 202 289 818 ABA# 051 000 020 Printing Industries of America [ ] Check here if you are disabled and have special requirements. Please Return Form to: Graphic Communications Association 100 Daingerfield Road Alexandria, VA 22314-2888 USA Fax Your Registration Today to +1 703 548 2867 For More Information Call +1 703 519 8174 or e-mail: jmorrison@gca.org Photocopy for additional registrations. GCA Graphic Communications Association Fostering SGML From Day One For more conference agenda and registration details, visit: http://www.gca.org/conf/xml/index.htm Thank you for sharing this information with your colleagues. Don Thieme, APR Director, Marketing & Communications 703-519-8190; dthieme@gca.org