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The Primary target audience is managers and executives in organizations
considering SGML. "The Billion Dollar Secret" explains the business
reasons for adopting SGML and illustrates those reasons with case
studies from household name corporations.
Table of contents:
Foreword
Introduction
Chapter 1. The Cottage Industry
Right Under Your Nose
Chapter 2. Building Cutting-Edge Information
Products From Documents -
Why It Doesn't Work Today
Chapter 3. Case Study:
Grolier Incorporated
Chapter 4. Case Study:
Sybase, Incorporated
Chapter 5. Case Study:
United Technologies Sikorsky Aircraft Corporation
Chapter 6. Case Study:
Mobil Corporation
Chapter 7. Case Study:
The Semiconductor Industry
Chapter 8. SGML Initiatives in Other Industries
Chapter 9. Lessons for Your Future:
Learning from the Case Studies
Afterword: Finding Out More About SGML