Digital Rights Management Seminar 20 November 2001 Artis Conference Centre, Amsterdam See: http://www.europedrm.com/programme.php ---------------------------------------------------------- Digital Rights Management Seminar 20 November 2001 Artis Conference Centre, Amsterdam Increasingly the Internet is used for the distribution of digital goods, including digital versions of books, articles, music and images. The ease with which digital goods can be copied and redistributed make the Internet well suited for unauthorised copying, modification and redistribution. The rapid adoption of new technologies such as high bandwidth connections and peer-to-peer networks is accelerating this process. And the digital distribution network is not limited to online computers alone. DVD players, MP3 players, wireless phones, game consoles, television decoders and a number of other new appliances, in combination with different communication networks, are already caught up in the digitisation wave. With the increasing use of the Internet to buy, sell, or send music, video, documents, images, and other copyrighted content in digital form, comes the need to protect that content from unauthorised use once it is outside the control of the publisher or distributor. At the same time, tracking information use is becoming a more important part of the content distribution process. This one day seminar focussed on harvesting the true value of digital content, by examining digital asset management models, licensing strategies and revenue streams. A detailed overview has been given of the digital rights management process, and the various partners, models and systems that can be involved. Insight has been provided into the present battle for standards, with a critical overview of the areas in which these are, and are not, needed. Topics for discussion also included the technical problems faced by rights holders who seek to protect their intellectual property rights, and by the end consumers who seek to protect their privacy and to preserve the access they now enjoy in traditional media under existing copyright law. Speakers analysed general rights, applicable law and the harmonisation of copyright legislation throughout Europe, with special attention to the EU Information Society Copyright Directive. PROGRAMME Digital Rights Management Seminar 20 November 2001 Artis Conference Centre, Amsterdam 9.00 Welcome, introduction and overview Monique van Dusseldorp, President and CEO, Van Dusseldorp & Partners 9.10 - 9.40 Opening speech - Harvesting the true value of digital content Rist Brouwer, CEO, DMDsecure Download Presentation In the early stages of rights management and in the beginning of figuring out how to make money, the digital content industry is at a crossroads. This opening session will address the crucial question: what does it take to generate revenues in the online content marketplace? Rist Brouwer will outline the challenges faced by the digital content industry, and the role of digital rights management in new business models. 9.40 - 10.30 Conditions for the digital rights management success - the European legal framework All digital rights management solutions involve a number of players - but clarification of legal, technological and access issues is a precondition for the success of DRM solutions. The new EU Information Society Copyright Directive and the harmonisation of copyright issues have been a matter of ferocious debate. In particular article 6 of the Directive was perceived by many as overly restrictive. This session will outline the legal challenges and solutions that are being developed in Europe. Marc C. Hansen, Partner, Wilmer, Cutler & Pickering Download Presentation Much advice to the technology industries involves complex competition law issues. Mr. Hansen has advised clients on licensing aspects of the Secure Digital Music Initiative (SDMI) discussions on establishment of a secure architecture for digital music delivery, and on antitrust issues related to the negotiations leading to new digital delivery formats (e.g., DVD). Ted Shapiro, Vice President & General Counsel, Motion Picture Association-European Office Download Presentation Ted Shapiro will address the legal protection of technological measures, including DRMs, and will talk about the MPA's work on the development of technological measures as well as its views on the important attributes of such measures. 10.30-10.50 Case study Dale Munk, President and Chief Executive Officer, Sandlot Corporation Download Presentation Sandlot Corporation combines its 10 years of subscription management experience with advanced Web technology to provide comprehensive solutions and services to publishers and e-businesses. With its extensive feature set and advanced XML interface, EclipseNet is the premier solution for selling products by subscription over the Web. 10.50-11.30 Coffee break and chance to visit exhibition area 11.30-12.30 The battle for standards - outline of the issues at stake Solutions to DRM challenges will enable untold amounts of new content to be made available in safe, open, and trusted environments. Industry and users are now demanding that standards be developed to allow interoperability so as not to force content owners and managers use proprietary formats or systems. Others feel that protection of rights in a digital and connected world is ultimately not possible, and will result in other models. Will standards be shared on internet and television? Wim Mooij, Expert, Irdeto Access; Chairman of the DVB Copy Protection Technology Group The DVB Forum has developed specifications in the area of Conditional Access, which have found a broad usage globally. The emerging Digital Video Recorder technology and the continuing digital convergence has triggered new DVB work in the area of Content Protection and Copy Management technologies. George Fraser, Director, Consumer and Media, RealNetworks Download Presentation RealNetworks has recently signed an agreement with BT Ignite Content Hosting and BBC Technology to deploy its media delivery platform RealSystem iQ and digital rights management (DRM) products to their corporate customers. Meanwhile, BBC Technology's alliance with RealNetworks will focus on DRM, which the company sees "as a very important area" to develop a system to securely licence and deliver software, video and audio. Oliver Mills, Director Consumer Devices EMEA, InterTrust Technologies International Download Presentation InterTrust is a provider of Digital Rights Management solutions. The company has developed a general purpose DRM platform to serve as a foundation for providers of digital information, technology and commerce services to participate in a global system for e-commerce. Under the header "One set of bits, multiple revenue hits", Mills will outline the benefits of DRM in an open standards-based architecture. 12:30-13.00 Case study: Arcor Video on Demand system Presented by Ferry Bult, Product Manager, DMDsecure Arcor needed a reliable Digital Rights management solution for a cutting edge Video on Demand system that will be rolled out in Germany with the following requirements: the same level of customer tracking available through physical video rental outlets, protection from unauthorised distribution, and the ability to accommodate the German laws on rental age verification. 13:00-14.15 Lunch and time to visit the exhibition and meet DRM vendors and partners 14:15-15.30 Making digital content profitable - rights holders and their DRM strategies What will it take to build consumer acceptance & loyalty for DRM content? When will DRM-enabled content become profitable for owners, retailers & distributors? What additional services should you consider for your digital distribution strategy? This session analyses the digital rights management, tracking & payment strategies that are generating the most positive consumer response. Case study - Ebooks Mike Clarke, Senior Technical Specialist, Adobe Download Presentation Adobe Systems provides tools that allow publishers to create and distribute graphically rich documents electronically or in print and, as the preferred standard of the publishing industry, Adobe PDF is already part of most professional workflows. Adobe also provides Digital Rights Management solutions that allow the secure distribution and sale of PDF documents, particularly as eBooks. Case study - selling music online Gary Millner, CEO, WrapTech Download Presentation WrapTech(tm) is the creator of electronic software distribution and digital rights management technology, providing a viral distribution solution to combat the problem of unauthorised use of software and digitally stored music. The company's two core products are Softwrap(tm) and Soundwrap(tm), which provide virtual shrink-wrapping security to software and music files respectively. How can the end user experience be made both seamless and simple? Case study - online access to text books Emmanuel Sajot, Directeur Pearson Education Numirique, Pearson Education France Download Presentationand Peter Kumik, Managing Director EMEA, co-founder of SealedMedia Pearson Education France publishes a multitude of interactive courses, training materials and eBooks online through InformIT, its Internet division with the responsibility for professional training. By using DRM technology it is distributing and monetizing its content online. InformIT targets individual users as well as companies that need digital content for their employees. Case study - online access to football video Henry Bol, Manager Royal KPN Telecom MultiMedia Services, KPN Download Presentation KPN is the Dutch incumbent telecom operator that is co-operating with the three main Dutch soccer clubs to bring games online. As the owner of the largest Dutch ISP, the main Dutch portal and the operator of billing services for fixed and mobile telephony, KPN is ideally placed to experiment with online access to video content. What are the barriers? How can payment models be integrated and what broadcasting rights issues need to be solved and what do users want? 15.30-16.00 Case study - strategies of a television producer John van der Putten, Director, Endemol Interactive International Download Presentation Endemol was established in 1994 as the result of a merger between the two major TV producers in the Netherlands: Joop van den Ende Productions and John de Mol Producties. Since then the company has had an aggressive international expansion through acquisitions of and by starting TV production companies outside the Netherlands. Endemol sees it as a challenge to redefine creativity itself and to deliver innovative and highly imaginative solutions from the traditional production-related activities to marketing and exploitation on the interactive networks. 16.00-16.30 Coffee break, courtesy of WrapTech / Softwrap 16:30-17.30 The future of digital rights management Convergence and the future of digital rights management - how will IP networks be used? Will we see integration of conditional access and DRM systems? Will online, wireless and digital television be connected? Who will own the future channels to the end users? Chris Herringshaw, CTO, Quova Download Presentation DRM is not only a way to prevent unauthorised distribution of digital content, but may also be used as a tool for gatekeeping. Quova, Inc. provides Internet infrastructure intelligence services to online businesses. Quova's first service, GeoPoint, provides the geographic location of Web site visitors in real-time, enabling businesses to manage digital rights, target content, detect fraud, conduct site analysis and foster regulatory compliance. Jim O'Brien, Director, Footprint Streaming Services, Digital Island Download Presentation Digital Island, now part of Cable & Wireless, operates and manages a standardised portfolio of Web services that include all the managed hosting and content delivery needs of content customers. New customers include Pearson and Walt Disney Internet Group. Recently, the company has started working with some of the major content industries in the US, to create new services. Comments by: Xavier Bringue, European Business Development Digital Media, Microsoft Corporation Windows Media is the leading digital media platform, providing audio and video to consumers, content providers, solution providers, software developers and corporations. Windows Media offers an integrated rights-management solution. Rist Brouwer, CEO, DMDsecure DMDsecure is a leading independent supplier of software applications that incorporate Digital Rights Management technologies, which create revenue streams for content owners, content distributors, enterprises and their enablers. Vin Crosbie, President, Digital Deliverance Consumers have been online. Online content publishing is mature. The online ad market has developed. As consumer usage of the web continues to skyrocket, so do web publishers' operating expenses and profits do not follow. What's wrong? Ariel Peled, Chairman of the EDiMA technology working group Download Presentation EDiMA is an alliance of digital media and technology companies in Europe, representing the interests of new media entrepreneurs in policymaking, standards development and industry co-operation, through comprehensive information about the potential for economic and artistic development and growth in the new digital industries. Jonathan Sharman, Director, Macrovision UK Download Presentation Macrovision are one of the world's leading suppliers of Copy Protection, Rights Management and Anti-piracy products for all types of material, games and software. 17:30 Conclusions and drinks Monique van Dusseldorp, President and CEO, Van Dusseldorp & Partners De Ruyterkade 128 1011 AC Amsterdam The Netherlands tel +31 20 623 15 30 fax +31 20 623 15 22 email: info@vandusseldorp.com URL: www.vandusseldorp.com