SGML: A New Conference Focused on XML
Subject: A New Conference Focused on XML
Date: Thu, 30 Jan 1997 10:00:38 -0500
From: dthieme@printing.org
Newsgroup: comp.text.sgml
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To Users of SGML:
Here at the Graphic Communications Association we've noticed numerous
postings on the subject of XML since we conducted our SGML'96 conference in
Boston last November. Due to the interest expressed at SGML'96 about XML,
the President and Board of Directors of GCA have decided to offer the first
conference devoted entirely to XML and how it will impact on SGML and its
use with HTML.
The following information is being posted (30 January 1997) in the interest
of reaching the largest number of interested persons who may wish to attend
GCA's XML Conference, March 10 - 12, 1997 in San Diego, California.
XML: finally an easier way to gain full advantage of Web and Corporate
Intranet publishing!
If:
HTML doesn't meet all your needs for Web publishing.
HTML doesn't support structured data on intranets.
SGML is proving difficult to implement for your Web/Intranet applications.
SGML has been hard to cost-justify to management.
If these are your problems, XML may be the solution! XML is the on-ramp to
SGML, the Web and Intranet publishing!
XML (Extensible Markup Language) provides the key benefits of SGML in a
lightweight, easy-to-use, easy-to-implement dialect that omits many of the
SGML standard's complexities, but is still 100% compliant SGML.
For a decade, SGML has been recognized as the right way to solve serious
publishing problems. And SGML is the right way to drive serious Web and
Intranet delivery. In 1997, with the annoucement of XML, the right way is
now the cheap and easy way.
Conference Theme: The New Publishing Business Case: XML, SGML, and the
Intranet
Conference Chair: Tim Bray, Textuality, and co-editor of XML
March 10-12, 1997
Mission Valley Marriott
San Diego, CA
The conference:
* introduces the XML standard
* examines where HTML is not the answer
* focuses on the business case for SGML and now XML in Web and Intranet
publishing
* takes a look at XML's implications for the publishing industry-at-large
* looks at technology to support XML, Web, and Intranet publishing
* and more...
Join us in San Diego, March 10-12! Find out how XML will change the way you
do business on the Web and Corporate Intranets!
Who should come:
* End-user staff with business case responsiblity
* Marketing executives for content management and Web technologies
* Curious users of Web and Intranet technologies seeking a jump start on an
alternative to HTML
* Sales reps who have to sell the standard to sell their product
Preliminary Schedule:
Monday, March 10, 1997
7:30 am Registration
Session 1: Tutorial: What is XML?
9:00 am The XML Standard: A Top-to-Bottom Tutorial
Tim Bray, Co-editor of XML, Textuality
12:15 pm Luncheon
Session 2: Progress Report and Keynote
1:30 pm Welcome
Norman W. Scharpf, President, Graphic Communications Association
1:45 pm Conference Guide and XML Progress Report
Tim Bray, TEXTUALITY
2:15 pm Conference Keynote:
Jim Sterken, President and CEO, ARBORTEXT, Inc.
3:00 pm Break
Session 3: Key Web Technologies
3:30 pm XML: Enabling Knowledge Publishing on the Web
Bruce Sharpe, Vice President, Product Development, SOFTQUAD
4:15 pm Client-Centered Computing for the Web
Jean Paoli, Data Product Team Manager, Internet Explorer,
MICROSOFT
5:00 pm Adjourn - Reception - Software Gallery
Tuesday, March 11, 1997
Session 4: Case Studies
9:00 am 10:30 am
Break
Session 5: Business Case and Business Integration
10:45 am The Business Case for Structured Documents on the Web
Eric Severson, Principal, IBM Global Services
11:30 am Trends in Business Integration for Publishing Technologies
Peter Lamb, Partner, ANDERSEN Consulting
12:15 pm Lunch
Session 6: The Publishing Dimension
1:30 pm SGML-Driven Web Publishing
Wes Hair, INSO Corporation
2:15 pm Implications of XML for Professional Publishing
Mark Walter, Editor, The SEYBOLD Report on Internet
Publishing
3:00 pm Break
Session 7: Distinguished Speakers
3:30 pm Copernicus
Robert McHenry, Editor-in-Chief, ENCYCLOPAEDIA BRITANNICA
4:15 pm Send-off: SGML, XML, HTML - Sorting it all out
Dr. Charles F. Goldfarb, Inventor of SGML, Information Management
Strategies
5:00 pm Adjourn - Software Gallery - Reception
Wednesday, March 12, 1997
7:30 am Tutorial registration
9:00 am Tutorials
Introduction to SGML
The Eliot Kimber HyTime Quickstart(tm)
Practical DSSSL Formatting Using JADE
Noon Luncheon
1:30 pm Tutorials continue
5:00 pm Adjourn
Tutorial Descriptions
Introduction to SGML
Instructor: Marco Caripichio, ISOGEN
Are you considering an SGML implementation as a means of streamlining your
documentation process? Are you wondering how XML differs from SGML? If yes
to either of these questions, the Introduction to SGML Course is for you.
Upon completion of the course, attendees will have learned the benefits and
costs of SGML, who's using SGML, and if SGML is the best solution for your
environment. All topics will be related to a final goal of how to perform a
successful SGML implementation.
SGML syntax will be avoided. Emphasis will be placed on understanding the
committments placed on an organization implementing SGML.
The Eliot Kimber HyTime Quickstart
Instructor: Eliot Kimber, ISOGEN
The Eliot Kimber HyTime Quickstart introduces the key concepts in HyTime,
including hyperlinking, addressing, architectures, groves, and property
sets. Upon completion of the course, students will have a better
understanding of what HyTime is, what added value it provides as a standard,
where it fits in relation to other standards, such as XML, and how it might
apply to the challenges they face in their own use of SGML. The lecture
includes many examples of HyTime documents and demonstrations of
HyTime-based tools. Discussion of syntax details is avoided: the focus is on
concepts. Students should have a basic understanding of SGML concepts but
need not be versed in SGML syntax.
Practical DSSSL Formatting Using JADE
This one dat tutorial overviews the basics of formatting using the Document
Style and Semantics Specification Language (DSSSL), understanding the ISO
10179 standard document, and writing a formatting script suitable for
processing by JADE, James' Awesome DSSSL Engine. The principles of DSSSL,
and the DSSSL Online Specification Profile with JADE extensions, are
described to understand the capabilities available in the software. Many
topics are covered in an introductory fashion using practical hands-on
examples. The attendees are then equipped, on their own, to further explore
in depth this powerful standard.
Attendees are invited to download free copies of the latest copy of JADE
from the ftp://ftp.jclark.com/pub/jade directory (the file naed with the
largest number using the "jadew" prefix) and the Microsoft Word RTF viewer
in the file ftp://ftp.microsoft.com/softlib/mslfiles/WD95VW71.EXE, and to
brting their laptop system to the course for live work on the examples and
exercises.
REGISTRATION FORM
The New Publishing Business Case: XML, SGML, and the Intranet
March 10 - 12, 1997
Marriott Mission Valley
San Diego, CA 92108
Registration Fees:
Conference:
GCA Member . . . . . . . . . . $595 US Nonmember . . . . . . $760
US
Bank Transfer Fee . $25 US
All registration fees must be paid at time of registration.
All fees must be in U.S. Dollars.
Post-conference Tutorials: (Wednesday, March 12, 1997)
I will attend the following tutorial:
[ ] Introduction to SGML
[ ] The Eliot Kimber HyTime Quickstart
[ ] Practical DSSSL Formatting Using JADE
GCA Member . . . . . . . . . . $245 US Nonmember . . . . . . $360
US
Bank Transfer Fee . $25 US
HOTEL INFORMATION
The GCA has reserved a block of rooms at the Marriott Mission Valley, 8757
Rio San Diego Drive, San Diego, CA 92108. The special rate is $105
single/double. This rate will be valid until 2/14/97 After that, rooms
will be available on a space available basis at the group rate. Contact the
hotel directly at 619-692-3800 (Fax: 619 692-0769) and identify yourself as
a GCA/XML conference registrant to qualify for the special rate.
PLEASE PRINT
NAME: (as it will appear on badge)
First Middle Initial Last/Surname
____________________________________________________________________________
__
Title
__________________________________________________________________________
Company/Organization
__________________________________________________________
Address _______________________________________ City
___________________________
State __________ Post Code/ZIP ________________ Country
__________________________
Telephone ( ______ ) _________________ Fax ( ______ ) _________________
E-mail _____________________________________________________________
Payment Information
Check Enclosed for __ conference__ tutorial (Make checks payable to GCA)
Total $ ______
__Credit Card: __American Express __MasterCard __Visa
Account Number _______________________________ Expiration Date ___ /___
Name on Card _______________________ Signature _____________________
International Monetary Transfer Bank: Crestar Bank
7818 Parham Road, Richmond, VA 23294
Acct.# 202 289 818 ABA# 051 000 020 Printing Industries of America
[ ] Check here if you are disabled and have special requirements.
Please Return Form to:
Graphic Communications Association
100 Daingerfield Road
Alexandria, VA 22314-2888 USA
Fax Your Registration Today to +1 703 548 2867
For More Information Call +1 703 519 8174 or e-mail: jmorrison@gca.org
Photocopy for additional registrations.
GCA Graphic Communications Association
Fostering SGML From Day One
For more conference agenda and registration details, visit:
http://www.gca.org/conf/xml/index.htm
Thank you for sharing this information with your colleagues.
Don Thieme, APR
Director, Marketing & Communications
703-519-8190; dthieme@gca.org