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Wednesday, 9/2/98

Co-Chairs: Mark Walter, Seybold Publications, and Tim Bray, XML.com
GCA, OASIS and XML.com present XML Day, a forum focused on XML and publishing. Topics range from dynamically publishing information when you want it to turning that information into a profit center for your corporation. High-profile industry speakers provide insight into the new territory to be explored and exploited using XML. Join us and learn how XML is working today for publishing on the Web for profit.

Dynamic Publishing: The XML Difference

Moderator: Mark Walter, Seybold Publications
This session explains how you can use XML to automate and enhance the Web publishing process. Examples will be drawn from commercial publishing, with working sites discussed and demonstrated.

Selling Content Through Syndication: What ICE Can Do For You

Moderator: Tim Bray, XML.com
Information & Content Exchange (ICE) is a general framework that will help publishers exchange content for sale over the Web. This session will explain what ICE is about, what it takes to implement, how it's working in practice today and the opportunities it presents to publishers. Updates on the progress the working group makes this summer will be included.

Using XML in Web Commerce

Moderator: Patrick Gannon, CommerceNet
The Web offers many opportunities to generate new revenues from existing information assets. What role will XML play in commerce? This session will explain where XML fits in the overall picture and then presents ways it can be applied to the sale of digital content.

Leveraging Information Assets: XML and Intranet Publishing

Moderator: Peter Lamb, Andersen Consulting
Managing the various phases of the corporate publishing cycle requires efficient processes and effective, scalable tools. But the objective of keeping a lid on costs must be balanced against the need to maximum flexibility in using information. This is primarily achieved through the use of standard schemes for creating and maintaining information assets using structured information standards. This philosophy has migrated to Web-based applications and implementations and is driving adoption of XML. Come hear from corporate users who have implemented standards to accomplish strategic business objectives as well as specific project goals.

Vendors on the Line

Moderators: Mark Walter, Seybold Publications; Tim Bray, XML.com
The seminar will close with a chance to grill vendors on their XML support and strategies (or lack thereof!). Moderated by leading XML analysts, the panel will include vendors of leading tools, including browsers and authoring/editing programs, in an open forum designed to stimulate debate and provide answers to questions too seldom asked in public. This is a great chance to ask vendors to clarify their positions and defend their practices, as well as to hear them articulate their plans for the year ahead.

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