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News From Graphic Communications Association



Issued January 28, 1998

Press inquiries: Contact Don Thieme
+1 703-519-8190

(Alexandria, VA) — Microsoft Corporation and DataChannel are just two of 10 major technology leaders that will join the Graphic Communications Association in presenting XML, The Conference, March 23 - 27, 1998 in Seattle, Washington. This is GCA’s second annual conference focused exclusively on how XML (eXtensible Markup Language) can help companies enhance their business applications on the Web. The three-day event will include separate "tracks" for Business, Technical, E-Commerce, Print Media and Content Management. The conference will be preceded by XML-related tutorials and followed by a XML Developers Day and User Group Meetings.

Co-sponsors for the GCA event include Adobe, ArborText, InfoWorld, Inso, Poet Software, Sun Microsystems, Texcel, W3C, and webMethods.

The event will cover how XML is enabling the next generation of Web applications: the latest technical developments by the people who are defining them; how businesses are using XML today and in the future; and the tools that support XML today and those planned for tomorrow.

"XML is the architecture of choice for the next generation of Internet/intranet applications," says Marion Elledge, vice president, Information Technologies, GCA. "XML allows you to exploit the Web in ways that HTML can’t, as rich data delivered to the desktop can be computed and presented locally."

Program updates and registration information can be found at GCA’s Web site, www.gca.org. The event will be held at the Westin Hotel (206-728-1000) in Seattle.

GCA, "the SGML/XML association," is the leading worldwide, technology management association that represents over 300 companies involved in electronic information management and various forms of publishing and distribution.

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Revision date: January 28, 1998