Seybold San Francisco
Moscone Convention Center
Special Interest Seminar
Wednesday, October 1, 1997
SGML/XML Knowledge Day
Co-Sponsored by SGML University and SGML Open
Code S04
Chair: Brian Travis, Chancellor, SGML University
SGML/XML Knowledge day is an opportunity for Seybold San Francisco attendees to
be introduced to the standards that are affecting their business. You will hear users
discuss the ways that SGML has helped cut costs, save time, and improve their bottom
line. You will see live demonstrations of the various tools that are available to
support the implementation process. And you will understand how XML, the Extensible
Mark-up Language, can fit as an integral part of future publishing on the web.
9:00 am
Welcome
Brian Travis, Chancellor, SGML University
Opening Keynote Invited, John Warnock, President, Adobe Systems
9:30 am
Using XML to Power Intranets and the Web
Moderator Tim Bray, President, Textuality and co-editor of the XML Standard
The Extensible Markup Language (XML) is a new offering built by a coalition of
Web industry leaders, designed to address the problems that hold back professional
publishers on the Web. First of all, HTML is fixed — XML is extensible. The Web has
simple hypertext that is less flexible than HyperCard in 1987 — XML has sophisticated
multi-ended Web hyperlinks. HTML is a poor formatting environment — XML is displayed
using stylesheets, the way professionals do it. The Web has no metadata, which makes
it hard to manage and search. The latest standards which are designed to fix this
are all based on XML. This session introduces XML and its related standards, shows
the tools that are available today, and explores the future of publishing on the
Web.
11:00 am
Break
11:30 am
Using Standards for Content Management on the Web
Moderator, Lani Hajagos, Director of Product Marketing for FrameMaker, Adobe Systems
There has been a lot of discussion regarding techniques for managing content on
the web. Much of that discussion has been related to specific software packages that
can manage content. This session will take a different and, we think, a more practical
approach by discussing the use of standards in this process. The pros and cons of
a proprietary product approach will be examined. We will explore the aspects of content
management that would benefit from open architecture, and seek to identify the types
of standards required. Finally, the session will look at techniques for fitting proprietary
products into an open architecture.
12:30 p.m.
Lunch
1:30 p.m.
"Just in Time Publishing" Using Intelligent Document Management
Moderator, Mary Laplante, Director of the New Media Publishing Group, CAPV
Document management systems continue to prove their value in publishing environments
where there are multiple media output requirements. Is document management itself
enough to maximize the benefit of those systems, or do standards like SGML provide
added value to publishers? This session examines the business reasons behind the
decision to choose a standards-based approach to information management. Data from
a landmark SGML market study frames the discussion with publishers who share their
real-world experiences.
3:00 p.m.
Break
3:30 p.m.
Implementing SGML, Several Case Studies
Moderator, Robin Tomlin, Executive Director, SGML Open
SGML technology has been used to solve many business and technical issues facing
the information management industry. Attend this session to hear users discuss their
SGML applications and demonstrate tools they have selected for implementation. Users
share lessons learned, explore why they chose SGML and offer advice for others considering
using SGML to address business needs.
5:00 p.m.
Wrap up
Robin Tomlin, SGML Open
5:30 p.m.
Adjourn
6:00 p.m.
Reception hosted by SGML University and SGML Open
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