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Event Bar

Seybold San Francisco

Moscone Convention Center
Special Interest Seminar
Wednesday, October 1, 1997

SGML/XML Knowledge Day

Co-Sponsored by SGML University and SGML Open

Code S04
Chair: Brian Travis, Chancellor, SGML University

SGML/XML Knowledge day is an opportunity for Seybold San Francisco attendees to be introduced to the standards that are affecting their business. You will hear users discuss the ways that SGML has helped cut costs, save time, and improve their bottom line. You will see live demonstrations of the various tools that are available to support the implementation process. And you will understand how XML, the Extensible Mark-up Language, can fit as an integral part of future publishing on the web.

9:00 am

Brian Travis, Chancellor, SGML University
Opening Keynote Invited, John Warnock, President, Adobe Systems

9:30 am
Using XML to Power Intranets and the Web

Moderator Tim Bray, President, Textuality and co-editor of the XML Standard

The Extensible Markup Language (XML) is a new offering built by a coalition of Web industry leaders, designed to address the problems that hold back professional publishers on the Web. First of all, HTML is fixed — XML is extensible. The Web has simple hypertext that is less flexible than HyperCard in 1987 — XML has sophisticated multi-ended Web hyperlinks. HTML is a poor formatting environment — XML is displayed using stylesheets, the way professionals do it. The Web has no metadata, which makes it hard to manage and search. The latest standards which are designed to fix this are all based on XML. This session introduces XML and its related standards, shows the tools that are available today, and explores the future of publishing on the Web.

11:00 am

11:30 am
Using Standards for Content Management on the Web

Moderator, Lani Hajagos, Director of Product Marketing for FrameMaker, Adobe Systems

There has been a lot of discussion regarding techniques for managing content on the web. Much of that discussion has been related to specific software packages that can manage content. This session will take a different and, we think, a more practical approach by discussing the use of standards in this process. The pros and cons of a proprietary product approach will be examined. We will explore the aspects of content management that would benefit from open architecture, and seek to identify the types of standards required. Finally, the session will look at techniques for fitting proprietary products into an open architecture.

12:30 p.m.

1:30 p.m.
"Just in Time Publishing" Using Intelligent Document Management

Moderator, Mary Laplante, Director of the New Media Publishing Group, CAPV

Document management systems continue to prove their value in publishing environments where there are multiple media output requirements. Is document management itself enough to maximize the benefit of those systems, or do standards like SGML provide added value to publishers? This session examines the business reasons behind the decision to choose a standards-based approach to information management. Data from a landmark SGML market study frames the discussion with publishers who share their real-world experiences.

3:00 p.m.

3:30 p.m.
Implementing SGML, Several Case Studies

Moderator, Robin Tomlin, Executive Director, SGML Open

SGML technology has been used to solve many business and technical issues facing the information management industry. Attend this session to hear users discuss their SGML applications and demonstrate tools they have selected for implementation. Users share lessons learned, explore why they chose SGML and offer advice for others considering using SGML to address business needs.

5:00 p.m.
Wrap up

Robin Tomlin, SGML Open

5:30 p.m.

6:00 p.m.
Reception hosted by SGML University and SGML Open

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