SGML: SGML'96 Press Release: Business/management Track

Subject: SGML'96 Press Release: Business/management Track

Date: Mon, 28 Oct 1996 19:03:19 GMT

From: sgml96@netcom.com (SGML'96 Committee)

Newsgroup: comp.text.sgml


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To Users of SGML:

The following press release is being 
posted (10/28/96) in the interest of reaching the largest number 
of interested persons who may wish to attend GCA's SGML'96
Conference, November 18 - 21, 1996 in Boston.

For more conference agenda and registration details, visit:
http://www.gca.org/conf/sgml96/index.htm

Thank you for sharing this information with your colleagues.

DATE:  October 28, 1996
FOR RELEASE:  IMMEDIATE


GCA'S SGML '96 BOSTON CONFERENCE
OFFERS "THE" BOSS AN OPPORTUNITY
TO UNDERSTAND SGML
 
(Alexandria, VA) - Top management in both the public and private 
sectors has an opportunity at this year's SGML'96 Conference, 
November 18 - 21, 1996, Boston, to hear presentations in a 
special "Business/Management" track that will enable them to 
make better decisions on how to integrate SGML, Standard 
Generalized Markup Language, into their organizations' 
information systems. 

     Conducted by the nonprofit Graphic Communications 
Association (GCA), this year's conference will be held at the 
Sheraton Boston Hotel and Towers and the Hynes Convention 
Center.

     On Tuesday, November 19, managers will hear five 
presentations, covering cost justification for SGML, Intranets 
and SGML, standard tools versus standard data representations, 
and more.  In the afternoon, attendees can view actual SGML-
related product demonstrations by more than 40 vendors at the 
SGML Exposition. 

     GCA officials report that this one-day track concentrates 
on policy objectives and cost justification behind the decision 
to use SGML.  The morning sessions show how SGML can fit into a 
multi-media corporate publishing program, how to anticipate and 
defuse problems with various stake-holders in the publications 
process, and how to introduce the concepts and benefits of SGML 
to a wide variety of audiences.  

     Attendees may register for either the one-day 
Business/Management track or the entire conference by contacting 
the GCA offices,
100 Daingerfield Road, Alexandria, VA 22314-2888, 703-519-8167.  
For more conference information, call Julie Morrison at 703-519-
8174, or via e-mail at: jmorrison@gca.org.

     GCA is the leading worldwide, nonprofit association that 
represents over 300 companies involved in electronic information 
management and various forms of publishing and distribution.
(End of Press Release)

EDITOR'S NOTE:  The SGML'96 Conference brochure can be located
on GCA's Web site at:    http://www.gca.org/conf/sgml96/

CONTACT  Don Thieme, 703-519-8190; dthieme@gca.org
Visit: http://www.gca.org