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Object Design Announces Dell EMEA's Deployment of eXcelon

Object Design Announces Dell EMEA's Deployment of eXcelon, the Industry's First XML Data Server

World's No. 1 Direct Computer Systems Company Selects Object Design's Revolutionary XML Data Server for Next-Generation E-Business Initiative

NEW YORK, NY. April 27, 1999.

Object Design, Inc., the leading provider of object data-management solutions for Java-, XML- and C++-based applications, today announced that Dell EMEA (Europe, Middle East and Africa) is deploying Object Design's eXcelon eXtensible Markup Language (XML) data server as the data-management solution for the XML content that drives the organization's recently re-launched family of award-winning Web sites.

As part of Dell Computer Corporation, Dell EMEA operates one of the world's busiest and most profitable e-businesses, accounting for approximately $3 million per day in sales. Dell EMEA hosts localized sites for 17 countries, offering content in multiple languages as well as over 1,700 customer-specific Premier Pages Web sites.

Dell's requirements called for using XML and SQL in a complementary fashion to suit the rich data and content types that make up the Dell EMEA Web sites. Likewise, a commitment to standards was also a fundamental part of Dell's online strategy. For the re-launch, Dell EMEA migrated all general content on its sites to an in-house-developed XML-based content-management system, utilizing Microsoft XML and XSL technology in the Web servers, in conjunction with eXcelon as the XML data server.

eXcelon is a revolutionary XML data server that enables companies to build and deploy highly scalable XML-based e-business applications. eXcelon is dynamically extensible, enabling users to define, manage and extend XML without compromising performance. These capabilities make eXcelon ideal for applications such as Dell EMEA's innovative content-management system, where XML content needs to be constantly refreshed and customized to keep pace with changing business requirements.

"XML and eXcelon together expand our capabilities for creating tailored content that is up-to-date and accurate to customers across our entire family of Web sites," said Gordon Ballantyne, Dell's director of Internet for Europe, Middle East and Africa. "That's a real challenge in such a complex set of markets, but also a real advantage of applying the right technology to deliver a world-class online customer experience."

Ballantyne said that Dell's corporate goal is to generate 50 percent of its sales via the Web in less than two years time. "The system we've developed, using Object Design's eXcelon, in conjunction with Microsoft's latest XML technology, is one of the prime initiatives that will enable us to achieve this goal," he said. "Close cooperation with both companies, and commitment to standards has been key to success in the project."

Object Design announced the general availability of eXcelon last month and Dell EMEA is one of the first companies to deploy an eXcelon-based XML e-business solution. "To have the world's foremost electronic commerce organization as one of our first adopters tells us that we have successfully delivered the industry's best XML data-management solution," said Justin Perreault, president and CEO of Object Design. "Dell EMEA's solution proves that companies and e-businesses can benefit from XML today. And to be successful with XML, you need eXcelon."

About Object Design

Object Design, Inc. (, the leading provider of object data management solutions for Java-, XML- and C++-based applications, develops and markets the ObjectStore database management system and related tools, and the eXcelon XML data server. Object Design's products provide superior performance and scalability for Java, XML and C++ applications. The company backs its products with comprehensive training, services, and support. Headquartered in Burlington, Mass., Object Design sells and supports its products through branch offices across the U.S., international subsidiaries in the United Kingdom, Belgium, France, Germany, The Netherlands, Japan and Australia, and a worldwide network of distributors.

About Dell

Ranked No. 125 among the Fortune 500 companies and No. 363 in the Fortune Global 500, Dell Computer Corporation is the world's leading direct computer systems company, based on revenues of $18.2 billion for the past four quarters. Dell designs, manufactures and customises products and services to customer requirements and offers an extensive selection of software and peripherals. Information on Dell and its products can be obtained by accessing the Dell World Wide Web site at

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Object Design's business, including statements with respect to the range of expected total revenues, expected net loss per share and future market opportunities and prospects, which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report or Form 10-K for the most recently ended fiscal year.

NOTE: Object Design, the Object Design logo and ObjectStore are registered trademarks of Object Design, Inc. eXcelon is a trademark of Object Design, Inc.

Microsoft is a registered trademark of Microsoft Corporation.

Dell is a registered trademark of Dell Computer Corporation

Fortune 500 is a registered trademark and Fortune Global 500 is a trademark of Time Inc.

All other trademarks are the property of their respective owners.


Object Design, Inc.
Andy Murphy
Tel: +1 781-674-5300


Technology Solutions, Inc.
Brian Schwartz
Tel: +1 617-742-5520

Prepared by Robin Cover for the The SGML/XML Web Page archive.

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