Write Once. Right Anywhere.
You've been there before...
You already know that the information contained in documents you create
is likely to end up in print, on the World Wide Web, in electronic manuals,
perhaps even a custom hypertext database. You know that managing the content
of documents published to multiple destinations can be a nightmare. You
know that your business is paying to have that same content re-edited and
re-formatted every time you build a new information product. You know that
Standard Generalized Markup Language (SGML) is technology that allows an
organization to manage the content of its documents in ways that make automated
publishing and re-use of important information easy and affordable
You also know that SGML has been difficult to implement.
Now you can get there from here
Some software vendors and consultants will tell you that implementing
SGML is supposed to be difficult. They're the ones with only one
solution: a painful one. Microstar Software and other vendors of Mainstream
SGML tools have another solution -- the one that's just right for your
Mainstream SGML helps companies reap the benefits of content management
without re-inventing the way people produce information. By making it simple
for authors to create and maintain SGML-savvy documents, Mainstream SGML
is a powerful approach that organizations can actually use.
What Mainstream SGML is not: another standard.
What Mainstream SGML is: an open architecture for implementing SGML
in a way that makes business sense.
Mainstream SGML, backed by a broad spectrum of partnerships in the SGML
and document-management industry, is the fastest way to get your organization
where it wants to go with its information-publishing efforts.
The Mainstream SGML tour
In the past, adopting SGML properly meant organizations had to invest
in extensive training so that employees could master new -- and costly
-- tools. Staff familiar with user-friendly, off-the-shelf word processors
now had to navigate proprietary authoring software. Productivity took a
nose-dive as writers struggled with complex SGML tagging systems. The fact
is, in many companies, the implementation of traditional SGML applications
has had little impact beyond a core of power users who now spend their
days converting and tagging documents created by other employees.
Mainstream SGML allows these organizations to roll out sophisticated
content-management solutions that actually work They work because they're
solutions that are accessible to everyone involved in authoring important
information. With Near & Far® Author from Microstar, anyone who
can use Microsoft® Word can easily create structured, SGML-based documents
and publish to industry-standard document models without having to understand
SGML's complexities. Mainstream applications for tracking document updates
-- such as Documentum'sTM Enterprise Document
Management System -- offer a low-cost way to manage Mainstream SGML files.
Flexible transformation tools like HTMLTransitTM
from InfoAccess automate the process of turning uniformly-structured Mainstream
SGML content into hypertext information on the Web, electronic documents
on CD-ROM, or desktop publishing-ready data.
You could be going places
Mainstream SGML makes businesses more competitive by helping them publish
faster to more destinations.
Write it once, and it's right anywhere.
Copyright©1996 Microstar Software Ltd.
Contact Microstar's Webmaster at: firstname.lastname@example.org