Address Data Interchange Specification (ADIS). An Industry Standard For Domestic and International Address Management and Mail Production Using Address Element Technology. By Joe Lubenow (Vice President, Postal Affairs, Experian; Chair, GCA Addressing/Distribution Committee; Chair, GCA ADIS Project). Email: joe.lubenow@experian.com. May 3, 2001. Presented to ECCMA Conference: "Addressing in the New Millennium". This outline was generated from original Powerpoint source file. Source: http://www.eccma.org/download/JLubenow.zip (Powerpoint, ZIP).
ADDRESS
DATA INTERCHANGE SPECIFICATION (ADIS)
NEED FOR AN ADDRESSING STANDARD
U.S. Addresses
n
Storing addresses in block format means
information loss
n
Addresses are parsed repeatedly and redundantly
n
Differences persist in parsing and coding
n
Coding can occur with incomplete addresses
n
Some data may not appear on actual mailpiece
NEED FOR AN ADDRESSING STANDARD
International Addresses
n
International address formats differ
significantly
n
Address elements vary from country to country
n
Mailers lack expertise for all countries
n
Lack of address standardization lowers delivery
rates
n
More expensive postage intensifies these
problems
RESPONSE TO THE NEED
Efforts are underway to identify address elements
in various regions
CEN TC 331 has developed list of European
address elements
ECCMA has developed International Address
Element Codes (IAEC)
IAEC includes majority of the CEN elements
UN/PROLST EDI message in development
supports IAEC
GCA ADIS supports IAEC codes
GCA ADIS supports address management and
mail production
UPU Standards Board resolutions support
standards development
BUSINESS BENEFITS OF NEW STANDARD
Improved domestic and international coding
rates
Better identification of potential
undeliverables
Better identification of duplicate addresses
Extend benefits of U.S. Delivery Sequence
File
Ability to manage acquisition and exchange
of missing elements
Ability to determine completeness of
addresses
Ability to create firm packages and
composite mailpieces
Ability to inject records into a completed
presort
Late kills, early adds, move updates up to
time of production
FURTHER BUSINESS BENEFITS OF NEW STANDARD
Manage constant and variable message inserts
Add variable content into a publication
Manage correlation of graphics files with
text messages
Link multiple addresses for same entity
Can support future hybrid distribution
systems
EDI version supports management of file
updates
XML version with UNICODE support handles all
alphabets
GCA ADIS supports mail piece messages
USPS BENEFITS FROM NEW STANDARD
Method for proliferation of secondary identifiers
Method for identification of missing secondary identifiers
Improved DPS sorting
Reduced carrier hand sorting
Reduced mail forwarding
Reduced residual mail in presorting
USPS BENEFITS FROM NEW STANDARD
Reduced UAA mail
Improved control of address quality
First ever control of address rendition quality
Improved economics for International mail
Maximize benefits from UPU POST*Code project
BASIC APPROACH OF NEW STANDARD
The address must not be confused with the address label
The address is a structure of elements
The label is merely one rendition of the address
Addresses are permanently parsed
Templates used to define formats by country
Rendition instructions fit addresses and messages into available area
KEY ADVANCES OF NEW STANDARD
Full implementation of address element
technology
Supports address management and mail
production
Supports delivery point databases where
available
Completeness and incompleteness indicators
Address elements processed through country
based templates
Graceful degradation of content to fit
available space
Measurement of rendition quality
Quality thresholds can be specified by the
Posts
RENDITION INSTRUCTIONS
A set of operations in a defined sequence
Must unequivocally determine an outcome
Must maintain deliverability
Should support abbreviation, noise elimination
Should support expansion and contraction of lines
Address renditions differ from message renditions
RENDITION INSTRUCTIONS: EXAMPLE
101 NORTH NEW HAVEN AVENUE APT 4
APT 4
101 NORTH NEW HAVEN AVENUE
APT 4
101 NORTH NEW HAVEN AVE
APT 4
101 N NEW HAVEN AVE
APT 4
101 N NEW HAVEN
APT 4
101 N NEW HAVN
THREE EXAMPLES OF INTELLIGENT ABBREVIATION
TRUNCATION
122 Avenida Mira Del
Mar
122 Mira Del Mar
Avenue
Avenida Mira Del Mar
122
RENDITION
122 Ave Mira Del Mar
122 Mira Del Mar Ave
Ave Mira Del Mar 122
CHOICE OF TECHNICAL PROTOCOLS
EDI using ASC/X12 Transaction Set 101 for U.S. addresses
UN/EDIFACT PROLST for International addresses
UN/EDIFACT may be moving toward ebXML
ADIS/XML DTD for data collection
GCA ADIS flat files
GCA ADIS supports relational DB implementation
All of the above are examples of address element technology
CURRENT STATUS
ADIS Version 01-1 has now been published
ASC/EDI X12 Transaction Set 101 used by some large institutions
UN/EDIFACT PROLST is a Message In Development
Two proposals have reached Status P in UPU Standards Board
n
One for collection of elements
n
One for data transmission and final presentation
on mail piece
NEXT STEPS
Strengthen input validation through XML
Schemas, template extensions
Work with suppliers on ADIS parsers and
output generators
ADIS input processing for printers and ink
jet manufacturers
Expand ECCMA code list
Work with CEN on European address printing
rules
Pursue UPU standardization process
Develop templates for more countries using
UPU POST*Code information