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SAN FRANCSICO, September 1, 1998 – Inso Corporation (NASDAQ: INSO) today announced technology and marketing partnerships with Engage Technologies™, NewsEdge Corporation, Publishing Connections, Inc. (PCI) and Resonate Inc. at Seybold Seminars San Francisco Publishing 98. The partnerships with these four market-leading vendors of Web-based products and services are designed to add value to DynaBase 3.0, Inso’s recently launched XML-based Web content management and dynamic publishing platform. All four partners will be demonstrating integration with DynaBase in Inso’s corporate tradeshow booth, #2131.
Under these agreements, Inso and its partners will cooperate to insure effective integration of the partners’ respective offerings with DynaBase, create a mutual statement of compatibility, certification and support, provide an escalation path within each organization to address customer issues, and participate in cooperative marketing and sales programs.
"These important new partnerships highlight DynaBase’s power as a flexible, open Web publishing platform," said Jon Bachman, Inso’s Director of Marketing for DynaBase. "By supporting any content format, DynaBase easily integrates with standard XML content provided by NewsEdge and PCI. By supporting standard protocols, DynaBase integrates with Resonate’s traffic management software to enhance server performance. DynaBase also integrates with Engage’s standard-based profiling technology to enhance support for personalized, one-to-one marketing. Together, these partnerships further underscore the importance of Inso’s long term commitment to open standards."
Engage Technologies (www.engage.com), the leading provider of online precision marketing technology and a subsidiary of CMG Information Services, Inc.(NASDAQ:CMGI), is committed to extend the personalization and advertising features of DynaBase 3.0. Engage offers standards-based online advertising management and visitor profiling technologies that enable customers to deliver highly targeted marketing messages and, in turn increase the return on their Internet investment. Its Precision Profiling technology helps corporations dramatically increase the relevance of their Web site’s advertising, editorial and commercial content for both first time and repeat visitors—all while protecting visitor privacy. Integration with Engage Precision Profiles and Accipiter AdManager technology enables DynaBase publishers to dramatically improve the effectiveness of their Web sites by providing personalized one-to-one marketing messages and highly targeted advertisements.
NewsEdge Corporation is the leading provider of global news and current awareness solutions for business. Every business day, NewsEdge processes over 25,000 stories from over 500 respected global news sources using a highly evolved expert system called SMART. The SMART system, combined with a nightly manual editorial review process, takes this content and creates more than 1,400 specific industry topics that are delivered to corporate customers in industry-standard XML format. Through its partnership with Inso, NewsEdge will now offer its NewsEdge ReviewTM Topics, a highly targeted, daily news feed, to DynaBase customers for automated intranet and extranet distribution using DynaBase 3.0. Using a new DynaBase / NewsEdge Bridge, this XML content can be dynamically embedded into sites published by DynaBase.
Publishing Connections, Inc. is a systems integration firm specializing in pagination and Web publishing systems. PCI clients include leading publishers such as the Washington Post, Delaware News Journal and Now Magazine. Through its partnership with Inso, PCI and Inso will enable DynaBase customers to automate the Web publishing of print oriented content by converting editorial pagination formats from Quark QPS, and potentially other front-end systems, into XML. Using PCI’s PC XT Converter, customers can convert popular print publishing formats into XML in a highly automated and instantaneous manner. DynaBase customers, utilizing the Command Line Interface (CLI), can automate the process of importing this XML content into DynaBase, dynamically assemble it into professional Web pages, and publish it to the Internet, intranets, or extranets.
Resonate Inc. is the leading provider of Enterprise Traffic Management solutions for the Internet and intranets. Resonate Central Dispatch™ is a software solution that enables multiple Internet servers to act as a single, scalable, reliable, and easily managed Internet server system. It provides superior control and distribution of Web traffic and facilitates the management and administration of Internet and intranet Web sites. Through its partnership with Inso, Resonate enables Inso customers to increase the speed and throughput of DynaBase by using server and Web site information, such as CPU load, open connections, hits/second, and network latency, combined with customizable scheduling rules, to intelligently direct traffic to the server that is best suited to respond to requests.
DynaBase is an award-winning integrated content management and publishing platform designed for Web teams in the commercial, financial and technical publishing industries who need to modernize Web publishing applications. Unlike competitive content management systems which are rigid and costly to operate, DynaBase is a flexible, open platform that uses XML to support any type of content, authoring tool, and workflow process within mission critical Web publishing environments. DynaBase is in use by Global 2000 firms including, The Dallas Morning News, Hearst New Media, Adams Harkness and Hill, AT&T WorldNet, Franklin Covey, LifeTime Television, Houghton Mifflin, Fidelity International and the British Broadcasting Corporation.
Available immediately, DynaBase 3.0 plugs-in to Microsoft Internet Information Server running Windows NT 4.0 and Netscape Enterprise Servers running Windows NT 4.0 and Sun Solaris 2.6. Starting pricing for a DynaBase enterprise installation is $47,000. Call Inso at 800-733-5799 for specific pricing and configuration information.
Inso Corporation is a leading global provider of electronic-publishing and content-management tools for critical business information. With Inso’s Enterprise Publishing Platform, organizations gain an integrated system for managing, distributing, publishing, and continually updating their intellectual property. Inso’s award-winning technology enables large corporations to exchange and publish all types of information, from the simplest memo to the most complex multimedia document. For more information, visit the Inso Web site at http://www.inso.com.
Inso, the Inso logo, and DynaBase are registered trademarks of Inso Corporation. All other company and product names are trademarks of their respective holders.
Inso Media Contacts:
Paul Lamoureux Donna Murno
617-753-6854 617-753-6788
plamoureux@inso.com dmurno@inso.com