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Implementing an SGML Publishing System

Creating an information publishing strategy to meet your organization's business requirements

Implementing an SGML publishing system is not a snap decision to be undertaken lightly. Implementation will require resources and a sustained effort. But the SGML community has a body of experience that you can look to for leadership. The course instructors and case study participants in this program bring more than 30 years of hands-on SGML publishing experience to bear on helping your organization get up and running with SGML.

Who Should Attend

• need to structure a large (and growing) body of information describing their products and services.
• require a neutral, stable standard for exchanging information with customers or suppliers.
• produce documents with long lifetimes that are subject to frequent updates and revisions, have overlapping content, or are delivered in multiple formats.
• supply information as a product or as an important component of other products and services.
• provide products or services requiring documentation deliverables, especially to government agencies or other industries that impose SGML documentation requirements.

Past course attendees have included information systems managers, consultants, documentation/publications managers, software tools and applications developers, systems analysts and programmers, technical communication specialists, and information developers. They have represented commercial publishers; software developers; manufacturers of computers, machinery, and trucks and automobiles; financial services; the U.S. military; education; and government agencies.

Key Course Benefits

• Be able to articulate the vision and mindset underlying the goals and uses of SGML publishing, so you can fill the role of team leader at your site.
• Understand in practical terms why the structure of information is critical to any strategy for its reuse.
• Learn techniques for analyzing the information in the documents that describe your business's products and services and transforming this analysis into an SGML document type definition (DTD).
• Develop a working knowledge of SGML constructs and their use.
• Learn how to apply database storage and configuration management techniques to the storage and management of documents and document components.
• Examine the concept of information "granularity" and how you can employ it.

Course Instructors

Dale Waldt is the Vice President of Product Systems for Research Institute of America Group, a publisher of complex tax publications, periodicals, CD-ROMs, and on-line services. RIAG, a Thomson Company, is a recognized leader in the adoption and implementation of SGML. Mr. Waldt has more than 12 years experience designing and implementing SGML systems. Mr. Waldt is also the founder and publisher of <TAG> The SGML Newsletter, and co-author with Brian Travis ofThe SGML Implementation Guide . He has written and spoken widely on the technical and business issues associated with SGML.

Application Case Studies

• Douglas Aircraft Company
• The Research Institute of America
• Eastman Kodak Company, Customer Services Division

Course Materials

Course Schedule

Course Outline

Tuesday, October 22

The Problem with Today's Publishing Systems

• The business problems
• The technical issues
• Benefits of SGML

The SGML Environment

• Related standards
• Enabling technologies
• Public initiatives

SGML System Demonstration

Anatomy of an Implementation

• Steps in the SGML development process
• Application case study: RIA TIGRE

Document Analysis

• The team
• The methodology
• Design issues

Document Analysis Exercise and Workshop

• A hands-on team exercise in which participants analyze published documents and model the information they contain with an eye toward future publishing applications

Wednesday, October 23

• Markup
• The SGML document
• SGML declaration
• The Document Type Definition (DTD)

DTD Preparation Exercise

SGML Constructs

• ELEMENT
• ATTRIBUTE
• ENTITY
• NOTATION
• Comments

DTD Organization

• Development process
• Tools
• Documentation

Advanced SGML Constructs

• ShortRefs, marked sections, etc.
• Entity management

Pitfalls and Practices

• Naming conventions
• Attribute value limitations
• Attribute design

DTD Development Demonstration

• Existing DTDs will be examined and a new DTD will be developed, using the innovative software product Near & Far.

Thursday, October 24

Case Study--Eastman Kodak Company, Customer Services Division

SGML on the Web

• HTML
• The role of SGML
• Implementation issues

SGML Data Management

• Documents as data
• Databases: relational, object oriented, hybrid
• Library services and version control
• Workflow

Getting Output Out: Using SGML with Your Output Formats

SGML Software Tools

• In this hands-on session in one of the University's computer labs, participants will work with SGML software tools on Windows PCs, focusing on configuration and integration.

Friday, October 25

• System selection
• Migration cost areas and system cost justification
• Changing roles

Information Conversion

• Process
• Tools
• Resources

SGML Control Center Overview

• Purpose
• Contents
• Demonstration

Bring your own Windows PC and install the Control Center software at the course.

Conversion Demonstration

"What Do I Do on Monday?"

General Information

Pre-Payment Not Required
Enroll now, and we'll bill you later. Or send a purchase order or check, payable to UW-Madison to the Wisconsin Center, 702 Langdon Street, Madison, WI 53706. We also accept MasterCard, VISA and American Express.

Discount for Multiple Registrations
Send three or more participants from the same organization and obtain a 15 percent reduction in course enrollment fees. You must request the discount at the time of registration to qualify for the discount.

Cancellation
We prefer enrollment in advance. If you cannot attend, please notify us at least seven days before the course starts, and we will refund your fee. Cancellations received later than seven days before the course are subject to a $50 late cancellation fee. With the program director's approval, a portion of this charge may be applied to the fee for a future course. Cancellations made after the course starts are subject to the full course fee. You may enroll a substitute at any time before the course starts.

Location and Accommodations
This course will be held at The Howard Johnson Plaza Hotel, 525 West Johnson Street, Madison, Wisconsin 53703. If you must be contacted during the course, phone messages may be left for you at 608-251-5511. A block of rooms has been reserved for course participants at the Howard Johnson Plaza Hotel. To reserve your room, please call 608-251-5511 by September 21, 1996. Room rates are $65 + 13% tax/day. Let the reservations staff know that you are attending the University of Wisconsin's Implementing an SGML Publishing System seminar, confirmation #P41273. Advise us at time of registration if you prefer special accommodations or meals. Requests are kept confidential.

Save on Air Travel
You will receive information about discounted airfares with your enrollment confirmation.

Related Courses
For information on these related document technology programs, call 800-462-0876 for a brochure, or visit our Web site: http://epdwww.engr.wisc.edu/brochures/.

• Course No. 6987, Integrating and Managing Print on Demand, October 28-29, 1996
• Course No. 6895, Managing Documents as Information Resources, November 4-5, 1996
• Course No. 6899, Implementing Electronic Document Distibution, November 6-8, 1996

UW-Madison provides equal opportunities in employment and programming, including Title IX requirements

To Enroll or Receive Other Brochures

Mail To:

Engineering Registration
The Wisconsin Center
702 Langdon Street
Madison, WI 53706

Or Call:

800-462-0876 or 608-262-1299

Or Fax:

800-442-4214 or 608-265-3448

For Course Information

Program Director:

Richard Vacca
608-262-4341

Program Assistant:

Rose Richgels
608-262-0320

E-Mail:

vacca@engr.wisc.edu

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