$GML: The Billion Dollar Secret

SGML: The Billion Dollar Secret

Table of Contents

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     The Primary target audience is managers and executives in organizations 
     considering SGML.  "The Billion Dollar Secret" explains the business 
     reasons for adopting SGML and illustrates those reasons with case 
     studies from household name corporations. 
     
     Table of contents: 
     
     Foreword 
     
     Introduction
      
     Chapter 1. The Cottage Industry 
                Right Under Your Nose 
     
     Chapter 2. Building Cutting-Edge Information 
                Products From Documents -
                Why It Doesn't Work Today
     
     Chapter 3. Case Study: 
                Grolier Incorporated 
     
     Chapter 4. Case Study: 
                Sybase, Incorporated 
     
     Chapter 5. Case Study: 
                United Technologies Sikorsky Aircraft Corporation
     
     Chapter 6. Case Study: 
                Mobil Corporation 
     
     Chapter 7. Case Study: 
                The Semiconductor Industry 
     
     Chapter 8. SGML Initiatives in Other Industries 
     
     Chapter 9. Lessons for Your Future: 
                Learning from the Case Studies
     
     Afterword: Finding Out More About SGML