New "Enterprise Content Management" Conference Series to be Launched by AIIM, GCA, and Bluebill Advisors in 2001

New series to focus on spectrum of content technologies for e-business including: XML, content management, e-catalogs, syndication, portals, and metadata strategies.

December 5, 2000, Cambridge, MA, Silver Spring MD, and Alexandria, VA. Bluebill Advisors, Inc., publishers of the Gilbane Report, AIIM International, the worldwide association for enterprise content management professionals, and the Graphic Communications Association, producers of the largest and most successful XML events worldwide, today announced "Enterprise Content Management 2001" (ECM 2001), a new conference series covering all the technologies and trends related to integrating content and data into enterprise e-business applications. The three organizations will jointly produce the new events. The first three-day conference will be held October 2-5, 2001 at the Westin Century Plaza in Los Angeles, CA.

Today, businesses have to be able to publish content via multiple channels, including Web, wireless, kiosk, and print, but publishing is only a small part of how enterprises must manage content. Content also has to be shared with suppliers, customers, channel partners, and employees, for a wide variety of enterprise applications. ECM 2001 is the only educational event dedicated to all the application and infrastructure technologies for managing content across and between enterprises.

"E-business technology requirements for content management range from commerce-oriented applications such as e-catalogs to more content-oriented applications like corporate research or HR portals-", said Frank Gilbane, president of Bluebill Advisors and conference chair, "-companies need to consider both the unique needs of individual business applications and enterprise requirements for application and information integration. At ECM 2001 we will focus on technologies and strategies across this spectrum and help companies navigate the confusing landscape of "content management".

"ECM 2001 brings together the leading analysts, enterprise implementers, and vendors involved in enterprise content management technologies-" said John Mancini, president, AIIM International, "-IT and e-business strategists as well as business and project managers need a forum that analyzes content management, corporate portals, XML, digital rights management, digital assets, rich content, syndication, content aggregation and categorization, e-catalogs, and enterprise meta and metadata integration strategies. ECM 2001 provides an objective, unbiased, educational forum for learning how all these technologies fit together and for discussion and debate among pundits, IT and business managers, and vendors."

"XML is critical to enterprise content applications especially because of the need to integrate structured data and applications with both web and traditional content-" said Marion Elledge, vice president of Information Technology at the GCA, "-Information integration is every bit as important as application integration, and needs to be part of enterprise strategies. ECM 2001 will help companies understand how these complementary needs can be implemented".

ECM 2001 is an educational, vendor-neutral event designed specifically for e-business and IT managers responsible for developing strategies involving content management, and for project managers in charge of implementing solutions.

For additional information about speaking opportunities, exhibiting or sponsorships visit www.ecmseries.com or send e-mail to info@ecmseries.com, or call +301.587.8202 (AIIM), +703.519.8160 (GCA), or +617.497.9443 (Bluebill Advisors).

About AIIM International
AIIM International is the global industry association connecting the users and suppliers of e-business technologies and services. AIIM International represents the specific area of Enterprise Content Management (ECM) within e-business - the technologies used to create, capture, customize, deliver, and manage enterprise content to support business processes. These technologies are key enablers of e-business and include: content/document management, business process management, enterprise portals, knowledge management, image management, data warehousing, and data mining. A neutral and unbiased source of information, AIIM International produces educational, solution-oriented events and conferences, provides up-to-the-minute industry information through publications and its industry web portal, and is an ANSI/ISO-accredited standards developer. Additional information about AIIM is available on the Web at www.aiim.org.

About Bluebill Advisors
Bluebill Advisors, Inc. is a strategic consulting organization serving investors in, and senior managers of, software compa-nies. We help investors with technical due diligence and management resources. We help software companies with business, marketing, and product strategies. We also help IT strategists and implementers keep up to date and understand technology and trends through our conference and publication (the Gilbane Report) businesses. We focus on content tech-nologies such as content management, corporate portals, e-catalogs, digital asset management, XML application and information integration, and the role of all of these in e-business. Additional information about Bluebill Advisors is avail-able on the Web at www.bluebilladvisors.com or www.gilbane.com

About GCA
GCA (Graphic Communications Association) is the leading global membership organization for advancing the processes of information interoperability and dissemination of knowledge. GCA's more than 300 member companies represent all segments of the printing, publishing, information technology, and electronic commerce industries. Additional information about GCA is available on the Web at www.gca.org.