Sterling Hager, Inc.
Interleafs BladeRunner Content Management
Solution Enables Microsoft Word Users to Create Valid XML
Company Announces the Industrys First End-to-End Content Management
CHICAGO, IL July 15, 1998 Today at Summer Internet World 98,
Interleaf, Inc. announced BladeRunnerÔ , a complete content
management solution that harnesses the power of industry standards such as eXtensible
Markup Language (XML) and Microsoft Wordâ to deliver the
reusability and personalization benefits of structured information in content-critical
business solutions. BladeRunner is a business-to-business system designed to enable
organizations to improve the flow of information and facilitate business transactions
throughout the distribution value chain that connects corporations with their customers,
suppliers and distributors.
In an Impact Statement published by Aberdeen Group of Boston, Katherine Jones wrote,
"Interleafs sophisticated enterprise content management architecture provides
business-to-business advantages through easing access to information previously tied to
the "document" world."
BladeRunner addresses the three critical areas of XML content management: creation,
management, and publishing. By placing the ability to create structured information in the
hands of knowledge workers, BladeRunner solves one of the most significant problems that
has limited the adoption of structured document systems based on Standard Generalized
Markup Language (SGML). BladeRunner enables companies to effectively manage intellectual
property at the content component level, enabling widespread reuse of customized
information through multiple output mediums including corporate intranets, CDs and print.
"Corporations will achieve the potential benefits of XML only if users are able to
easily create structured documents with their current authoring tools," said Ralf
Harteneck, Microsofts General Manager of Microsoft Word and PowerPoint.
"BladeRunner aims to deliver on this goal by generating and applying the document
structure in the background, while presenting users with their familiar Word
"Our company is committed to becoming the leading provider of content management
solutions by leveraging XML to solve business problems," stated Jaime Ellertson,
Interleafs President and CEO. "Interleafs approach will break down the
content management learning curve by enabling the most widely used authoring environment
to output valid XML. With BladeRunner, companies will strengthen the information value
chain that connects them with their customers, suppliers and distributors."
Interleafs BladeRunner is comprised of five key components that utilize
technology from Interleaf and its industry partners. The components of BladeRunner
- Creation BladeRunner transforms Microsoft Word and Interleafs workgroup
publishing system into valid XML authoring tools by generating a Word or Interleaf
template from an XML Data Type Definition (DTD). The author simply creates a standard Word
or Interleaf document using the template. BladeRunner then automatically generates XML and
validates it against the DTD from within Word or Interleaf. Valid XML is structured
information that is tagged for reuse at the component level. By validating the document
against a DTD, BladeRunner goes well beyond the "save as XML" feature of many
authoring tools that simply use XML as a data exchange vehicle. BladeRunner also accepts
input from authoring tools that produce valid XML.
- Management Interleaf will provide an open repository to effectively store
information at the content component level. The system will burst XML documents into
Reusable Units (RUs) of information and perform security, version control, navigational
linking and content reference management. The initial release of BladeRunner will include
an object repository. Integration with other repositories, including Oracle and Microsoft
SQL Server, are planned for later releases.
- Publishing Interleafs core publishing technology will employ business
rules to reuse and repurpose content components to produce new valid XML documents using
both scheduled and dynamic publishing techniques across multiple mediums including
corporate intranets, CDs and print. The BladeRunner publishing engine will include a
user-friendly eXtensible Style language (XLS)-based tool to specify document content,
layout and style that is unique for each application based on output medium and user
- Data Adapters Blade Runner will include data adapters to popular enterprise
applications and corporate repositories such as SAP, Baan, Oracle and others. The data
adapters will enable documents to include external information and will allow the
publishing to drive the selection of content based on stored information such as a Bill of
Materials or user profile.
- Value-Added Solutions Interleaf will provide turnkey manufacturing
applications based on the BladeRunner system and will partner with industry-leading
solutions providers to deliver BladeRunner-based applications in other vertical and
horizontal markets. Specific applications and partnerships will be announced in the coming
BladeRunner will be available this summer for client and industry partners
participating in the Early Adopter Program. General availability is scheduled for the end
of the calendar year. Applications for the BladeRunner Early Adopter Program are currently
The initial release of BadeRunner will run on Microsoft Windows NT/IIS servers and
Microsoft Windows 95, 98 and NT clients. Electronic document output will be accessible
through standard Web browsers.
Interleaf, Inc. (NASDAQ:LEAF) provides enterprise-wide software solutions for content
management and complex publishing. These solutions enable customers to deploy
document-based applications that improve their operating efficiency and customer
satisfaction, and drive revenue and profitability. Interleafs software products
integrate electronic publishing, content management, document management, distribution and
Web technologies, making it easy for customers to assemble, manage, retrieve, distribute
and publish business-critical information across the enterprise and beyond. Interleaf is
headquartered in Waltham, Mass., with offices around the world. Information about
Interleaf's products is available from Interleaf Direct at 1-800-955-5323 or on the World
Wide Web at http://www.interleaf.com.
Interleaf and BladeRunner are trademarks of Interleaf, Inc. Microsoft Word and
Microsoft Windows are trademarks of Microsoft Corporation.
This press release contains forward-looking statements within the meaning of Section
27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934.
Interleafs actual results could differ materially from those set forth in the
forward-looking statements. Certain factors that might cause such a difference include,
among other things, the failure of XML to emerge as a market standard or to play an
important role in describing data on the Web or to gain market acceptance, difficulties in
product development, delays in product release, changes in technology, and those factors
discussed in the section entitled "Risk Factors" on page 15 of the Company's
Annual Report to Shareholders, as incorporated by reference into Item 7 of the Company's
Annual Report on Form 10-K dated June 30, 1997.