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Arbortext Enhances Management Team

Arbortext, Inc. Enhances Senior Management Team With CFO, Marketing, Sales and Business Development Appointments

Arbortext Continues To Positions Itself For Success in the Enterprise Software Arena

WALTHAM, MA. February 01, 1999.

Arbortext, Inc., a leading provider of XML-based enterprise software that lets companies share, manage and reuse vital information across the enterprise product information chain, announced today the appointments of four experienced members to its executive management team. The four executives will provide the talent and experience needed to drive Arbortext's powerful Epic solution (Enterprise Product Information Chain), introduced in November, 1998, as well as the company's market leading SGML and XML editor, Adept 8.0, as the most powerful, integrated solutions for managing the flow of product information across the enterprise.

Joan Nevins has been named chief financial officer (CFO), and will be responsible for the accounting, treasury, planning and human resource functions at Arbortext. Nevins joins Arbortext from PictureTel Corporation, Andover, Mass., where she served in several roles including CFO, vice president of marketing and vice president of Strategic Alliances. In her career, Nevins has raised significant funds via private placement, IPO and secondary offerings, and led budgeting and planning, acquisitions, investor and Wall Street relations, product marketing, marketing communications, public relations and strategic alliances. Nevins holds a bachelor's degree in economics from Bates College, Lewiston, Maine; a masters of science degree in accounting from Bentley College, Waltham, Mass.; and a masters in business administration degree from the Wharton School, Philadelphia, Penn.

Bringing over 11 years of professional marketing experience to Arbortext, Steve Chambers joins the Company as vice president of marketing, where he will be responsible for all strategic and tactical marketing activities. Chambers spent six years in various positions at PictureTel Corporation, where he was most recently the vice president of worldwide marketing, responsible for marketing activities in over 35 countries. Chambers graduated summa cum laude from Wesleyan University, Middletown, Conn., and earned a masters in business administration and a masters of science in communications with highest honors from Boston University, Boston, Mass.

"By adding executives with such a wealth of experience to our management team, we are strengthening our commitment to growing Arbortext beyond a technology company to become an industry leader that delivers innovative solutions that address critical business issues," said Bob Crowley, president and CEO of Arbortext. "Joan's proven experience raising funds and bringing company's public augments Steve's experience in product marketing, demand generation and branding. Together these two strategists will drive Arbortext solutions forward by continuing to do what they do best."

Bolstering Arbortext's executive cadre is Denis LeBlanc, formerly of Rational Software, Lexington, Mass. Named vice president of North American sales, LeBlanc will be responsible for channel development and sales in the United States and Canada. While at Rational as vice president and general manager, LeBlanc oversaw a business unit responsible for ClearCase, Rational's

market-leading software configuration management product. Before Rational, LeBlanc spent five years as part of the sales management team of Atria Software as they grew from zero to $65 million in sales. LeBlanc brings 19 years of experience in the computer software and hardware industry, and more than seven years of first-level management experience in sales and marketing. LeBlanc holds a bachelors degree in management from California State University, Sonoma, Calif. and a masters in business administration degree from Santa Clara University, Santa Clara, Calif.

As director of business development, Kevin Jackson joins Arbortext to lead strategic planning, new business initiatives and to develop strategic relationships with key partners in emerging market areas. Prior to joining Arbortext, Jackson was the director of product development at Kenan Systems Corp., where he managed the development, testing and delivery of an enterprise software product, targeted at the communications industry. Jackson graduated magna cum laude from Cornell University, Ithaca, New York with a double major in physics and economics. He also holds a masters degree in business administration with highest distinction from Harvard Business School, Cambridge, Mass.

In addition, PG Bartlett will assume the role of vice president of product marketing reporting to Steve Chambers. Since joining Arbortext in 1994 as vice president of marketing, Bartlett has been instrumental in the Company's development as the world's leading provider of content creation and publishing software for enterprise document automation. Bartlett is a frequent presenter at major industry events including Comdex, Seybold Seminars, XML conferences, CALS conferences, and other major technology events.

"The presence of this talented team gives us tremendous depth and flexibility," said Crowley. "Fortified by these four new executives, Arbortext is prepared to broaden its customer base and market opportunities, and to provide the most innovative, robust enterprise solution ever developed for corporate product information."

About Arbortext

Founded in 1982, Arbortext is the leading provider of standards-based enterprise software solutions that enable companies to share, manage and reuse vital information across the enterprise product information chain. Global 5000 organizations such as AT&T, The Boeing Company, Caterpillar, Inc., Digital Equipment Corporation, Ericsson, Ford Motor Company, Grolier's Encyclopedia, Guidant, Lockheed Martin, Lucent Technologies, National Semiconductor, Sun Microsystems, Inc., and West Group, use Arbortext's products to create, deliver, and reuse information. Arbortext's customers achieve dramatic improvements in business-critical document processes to accelerate time-to-market, improve information quality, and enhance operational efficiencies. The company maintains corporate offices in Waltham, Mass., and additional offices in Ann Arbor, Mich.; San Jose, Calif., Denver, Colo., London; Paris; and Tokyo. The company has more than 150 employees worldwide.

For more information about Arbortext's products, consulting services and training programs, contact Arbortext at +1 734.997.0200, send email to, or visit the Arbortext website located at

SOURCE: Arbortext, Inc.

Prepared by Robin Cover for the The SGML/XML Web Page archive.

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