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Sun Microsystems Announces Enterprise Auto-ID Initiative

Sun Microsystems Announces Vision and Initiative for Enterprise Auto-ID/EPC Deployments

Newly Formed Sun Business Leads Auto-ID/EPC Product and Market Development Efforts

Chicago, IL, USA. September 16, 2003.

Sun Microsystems today announced its enterprise Auto-ID initiative. Sun, an Auto-ID leader and visionary with over three years of involvement as a leading member of and advisor to the Auto-ID Center, along with partners including Alien Technology, Cap Gemini Ernst & Young, ConnecTerra, Gorilla Logic, Manhattan Associates, Provia, ThingMagic, Tyco Sensormatic, VeriSign and Xterprise, announces the vision and initiative for delivering the hardware, software and services that enable enterprises to link into the EPC (Electronic Product Code) Network. The EPC Network helps make the supply chain efficient, safe and secure by tracking goods along the way, reducing threats of counterfeiting, tampering and terrorism while increasing regulatory compliance. Further accelerating its presence in the Auto-ID market, Sun today also named Julie Sarbacker as director of a new Auto-ID Business Unit at Sun Microsystems. This new business unit will work aggressively with customers and partners to develop and deliver a standards-based Auto-ID/EPC Solution.

Encompassing hardware, software, services and best-of-breed partnerships, Sun's enterprise Auto-ID initiative and proposed solution go far beyond that of any other company today. The initiative will help enterprises integrate real-time supply chain data seamlessly into their existing business processes and enterprise assets.

"Sun welcomes all Wal-Mart suppliers, and all other companies seeking to leverage EPC deployments to comply with next generation Auto-ID standards," said Jonathan Schwartz, executive vice president for Sun Software. "Our commitment is indisputable -- with an Auto-ID Business Unit, Julie Sarbacker's executive leadership -- and now with a commitment to leverage our Java Enterprise System in pursuit of Auto-ID opportunities, Sun has clearly set itself apart from those simply writing press releases. Auto-ID is here, and so is Sun with technology and programs."

The Technology Necessary To Link Into The EPC Network

Enterprise-class reliability, availability and scalability (RAS) is delivered through Solaris OE and Linux-based hardware platforms from Sun, setting the stage for transparent integration into the EPC Network. Sun's software for managing EPC events and the Sun ONE Integration Server are the key software components for this comprehensive offering. Based on the standards set forth today by the Auto-ID Center, Sun software tightly manages EPC events. Specifically designed for the enterprise, the software will deliver a dynamic federated service architecture emphasizing RAS along with manageability and integratability for Auto-ID pilots and deployments. The proposed solution will also include lifecycle services to maximize the value of Auto-ID deployments, helping customers proactively architect, implement and manage IT operations in heterogeneous environments.

"There is tremendous excitement around the potential of Auto-ID technology and to ensure that we are building a roadmap for standards-based Auto-ID products and services at Sun, we are officially opening Sun's Auto-ID Business Unit today, said Julie Sarbacker, Director of the Auto-ID Business Unit at Sun. "With Wal-Mart's mandate for its suppliers to become EPC compliant by January 1, 2005, the demand for Auto-ID expertise in the market has exploded. Over the past three years, Sun has gained significant expertise from its extensive association with successful pilots and deployments for visionary Auto-ID end-users such as Gillette, Dai Nippon Printing and others. Now we're making that expertise repeatable so others may benefit as well."

To see what Sun's best-of-breed partners are saying about Sun's vision and initiative for EPC visit

Sun's standards-based approach to EPC deployments provides an open systems architecture that enables interoperation and integration with best-of-breed partner solutions. Ten of Sun's partners are highlighting this solution in a live demo in Sun's booth #E202 at the EPC Symposium this week at Chicago's McCormick Place.

About Sun Microsystems, Inc.

Since its inception in 1982, a singular vision -- "The Network Is The Computer" -- has propelled Sun Microsystems, Inc. to its position as a leading provider of industrial-strength hardware, software and services that make the Net work. Sun can be found in more than 100 countries and on the World Wide Web at


Kim Evans
Sun Microsystems, Inc.
Tel: +1-415-762-2270

See: "Auto-ID: Reinventing the Global Supply Chain"

Prepared by Robin Cover for The XML Cover Pages archive. See: (1) "Physical Markup Language (PML) for Radio Frequency Identification (RFID)"; (2) "Radio Frequency Identification (RFID) Resources and Readings."

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