Piscataway, NJ, September 26, 2000 –
Industry leaders have announced the creation of an independent,
not-for profit association, the MessageML Forum, which today
announced plans to release an open, XML-based electronic
communications specification.
The MessageML Forum was created
to further the development of a new standard for electronic messaging
that uses XML to define the processing, formatting, organization and
delivery of electronic messages for a more intelligent kind of
communication. A MessageML “SmartMessage” understands its content
and key attributes as well as any actions that should be taken in
response. A SmartMessage also contains precise formatting instructions
for any kinds of devices, including pagers, telephones, fax machines,
and PDAs. Long-time industry expert Jonathan
Zuck chairs the forum, with day-to-day operations backed and managed by
the IEEE Industry Standards and Technology Organization (IEEE-ISTO).
Centerpost Corporation, which will serve as one of its founding members,
initiated the creation of the forum. With industry input, the forum will
promote the adoption and further the development of this new messaging
standard and support the development of related applications and services. "Email is the Internet's most
popular application, yet it has changed little during the past 10 years.
Today’s inbox is essentially an unorganized, sequential repository with
no support for any type of intelligent, automatic processing," Zuck said.
"The current technology is fundamentally unsuitable for handling the
exploding message volumes, device proliferation, and business-to-consumer
interactions that the New Economy demands. MessageML is the first
independent association to support a next generation of electronic
messages." Applying the specification allows
messages to be delivered to multiple devices and allows sender-controlled
processing that directs content and formatting, but still provides
recipients with control over how and where they receive messages. Through
the online forum at www.MessageML.org, members can collaborate on the
development of the specification and share enhancements. Members of the forum will include
industry experts and companies from the Internet service providers,
information technology, wireless and telecommunication industries. While
IEEE-ISTO provides expertise for establishing the new standard, Zuck will
lead the forum’s membership development. Zuck has extensive experience
leading industry advocacy groups, including as President of the Association
for Competitive Technology (ACT), President and Founder of Americans for
Technology Leadership and advisory board member of Net Compete Now. Prior
to this position, Zuck held several senior management positions for Advanced
Paradigms, Inc., Financial Dynamics and the Spectrum Technology Group. About the MessageML Forum
The MessageML Forum is an independent, not-for-profit industry association
pioneering the next generation electronic message, called the MessageML
"SmartMessage." The mission of the forum is to promote the adoption and
further the development of this new open, XML-based messaging standard. The
SmartMessage specification is the convergence of email with Internet and XML
technologies, providing corporations with a new, rich way to electronically
communicate with their customers, while maintaining compatibility with the
existing world-wide email network. More information, including founding and
supporting membership information, is available at www.MessageML.org. About Centerpost
Backed by Motorola (NYSE: MOT) and Draper Fisher Jurvetson, Centerpost is a
privately held Chicago-based company pioneering new forms of messaging and
electronic communications. Last month, Centerpost announced agreements to
conduct pilots of the SmartDelivery service with United Airlines, (NYSE: UAL)
and Micromuse, Inc. (Nasdaq: MUSE) and launch a commercial service with Metavante
Corporation. More information is available at
www.centerpost.com. |